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Coming to America--on an Indian Carrier

Posted by: Diane Brady on August 5, 2007

Jet Airways, India’s equivalent of Virgin or JetBlue in my mind, launches service to New York City today. And it’s expanding to other parts of the U.S. later in the year.

When you look at the first- and business-class service that it’s offering (far ahead of most other carriers) and the lower price, it’s possible that Jet could do very well. Some Americans still harbor concerns about foreign carriers, especially when they don’t recognize the name. But heightened flight misery this summer in the U.S., along with a growing number of options for international travel, could give U.S. airlines a run for their money.

Check out this Video View with the colorful, and sometimes controversial, chairman Naresh Goyal.

Reader Comments


August 5, 2007 7:13 AM

I like Naresh Goyal's views on 1) treating employees right (as he put it, "morale") and 2) treating customers right (as he put it, "nice"). You can't have the second without the first.

For him to have 50% higher fuel costs and still compete and be profitable for a string of years is simply amazing and speaks volumes about his management skills. This is what management is all about. With Mr. Goyal's leadership I don't think American customers would care who owns Jet as long as they are treated with respect and not like luggage like, for example, Delta as seen on Jena's "A "Changed" Customer Experience?" post July 20.

And Diane, I really enjoy your video views and it's interesting to see the attitudes of various businesspeople and compare them. To me, there's a huge difference between the perpetually smiling Naresh Goyal who flies people inexpensively to see their loved ones versus Gene Simmons, a misogynist and self-proclaimed "benevolent dictator" who sells KISS toothbrushes to people still stuck in the 70s. I wonder who creates more value in society and thus more shareholder wealth?



August 19, 2007 3:06 PM

Jet airways customer service is a killer app if ever there was one. They will smile their way to the top. There is no beating the young, passionate staff of Jet who care for their customers, respect them and realize that the only way to take your money is by making you happy about spending it.

I remember a time when sitting in the economy section of a Jet flight, I requested the hostess for a magazine to while away the 1.5 hour flight. She returned with a stack of 5 from the near empty business class and hoped that she'd been of help !!!

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