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CEOs don’t like to publicly diss the competition. But pretending to be a neutral observer in trashing Wild Oats on a Yahoo! stock-market forum when you’re actually the CEO of Whole Foods Market? Come on, John Mackey. The Wall Street Journal has an interesting piece today about Mackey posting for years under the name Rahodeb—an anagram, it turns out, for his wife Deborah.
Some nuggets from Rahodeb: “Would Whole Foods buy OATS? Almost surely not at current prices.” Mackey, under his alias, also noted that Wild Oats’ management “clearly doesn’t know what it is doing…OATS has no value and no future.” He also pumped up his own company and even complimented his new haircut as cute.
What do you think of CEOs using pseudonyms to trash the competition?
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