Harry Potter’s U.S. publisher Scholastic says some fans received Book 7 yesterday. It blames Levy Home Entertainment and DeepDiscount.com for making the bone-headed move of letting them arrive before 12:01 a.m. on July 21st, and is now taking legal action.
This is the part of Scholastic’s statement that made me laugh: “We are also making a direct appeal to the Harry Potter fans who bought their books from DeepDiscount.com and may receive copies early requesting that they keep the packages hidden until midnight on July 21st.”
Can we get a little perspective here? My son and I are looking forward to getting our copy after midnight this Friday (did any parent ever lobby them to release the thing at noon?) but we’re not talking about the Pentagon Papers here.
It’s a kid’s book and anyone who doesn’t want plot spoilers shouldn’t troll the Internet looking for them. All will be revealed on Saturday morning, after all, when even the most obsessed of readers are unlikely to have finished Rowling’s latest tome. Yes, we all love Harry Potter. But the security around its release can border on the ridiculous. And the business impact of the franchise is mixed, too, as this recent BusinessWeek story points out.
How can you manage smarter? Bloomberg Businessweek contributors synthesize insights from the brightest business thinkers, critique the latest management trends, and comment on leaders in the news.