Harry Potter and the Curse of Midnight

Posted by: Diane Brady on July 18, 2007

Harry Potter’s U.S. publisher Scholastic says some fans received Book 7 yesterday. It blames Levy Home Entertainment and DeepDiscount.com for making the bone-headed move of letting them arrive before 12:01 a.m. on July 21st, and is now taking legal action.

This is the part of Scholastic’s statement that made me laugh: “We are also making a direct appeal to the Harry Potter fans who bought their books from DeepDiscount.com and may receive copies early requesting that they keep the packages hidden until midnight on July 21st.”

Can we get a little perspective here? My son and I are looking forward to getting our copy after midnight this Friday (did any parent ever lobby them to release the thing at noon?) but we’re not talking about the Pentagon Papers here.

It’s a kid’s book and anyone who doesn’t want plot spoilers shouldn’t troll the Internet looking for them. All will be revealed on Saturday morning, after all, when even the most obsessed of readers are unlikely to have finished Rowling’s latest tome. Yes, we all love Harry Potter. But the security around its release can border on the ridiculous. And the business impact of the franchise is mixed, too, as this recent BusinessWeek story points out.

Reader Comments

Anonymous

July 18, 2007 2:57 PM

I really don't think that's the problem. Fans don't usually "troll the Internet" for spoilers. There are some people who go into random forums (not even Harry Potter forums) and post plots/lines/spoilers just for the fun of it. These are the same people who stood outside Barnes and Noble the night the 6th Harry Potter book came out and screamed "SNAPE KILLS DUMBLEDORE!" Most fans don't seek plot spoilers; people seek to ruin the experience for others.

Chris Kaufman

July 18, 2007 3:23 PM

Getting the book before-time is cool! Can I get mine, too?

anonymous

July 18, 2007 5:13 PM

Haaa. We bought it off deepdiscount.com and have it already. Now we're being bribed by scholastic to keep our mouths shut until Saturday morning.

Destiny Reader

July 18, 2007 5:23 PM

Scholasatic and J.K. with all the news about early book leaks and photocopy of the books leak to the internet is more likely a marketing ploy to bring more hype to the last Harry Potter Book.

Right Now, it receiving so much media attention of photocopy of the pages, early leak of the books and copy of books appearing on the internet.

The Hype will drive more book sales.

McCormick Deering

July 18, 2007 7:02 PM

who cares?? they r just books. so some people got a hold of them a couple days early. ur making way 2 big a deal of this.

Arthur

July 18, 2007 11:02 PM

Well, without the help of the Interweb, HP could have never been such a commercial success. Stay away from your computer, who knows what ... everybody has been used.

Thomas

July 19, 2007 2:08 AM

I second McCormick.

Unless it's an unauthorized book exposing Warren Buffet's REAL trading strategies. I'd like to have that book a couple of years early.

Thomas

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