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For weeks now, I have been receiving telemarketing-style messages from a female caller, promoting someone named John Demartini. The voice mail (all the calls seem to be sent in the middle of the night) says: “John Demartini is a nationally renowned motivational speaker who can …” and then exhorts me to call a 1-800 number to find out more. The speaker sounds bored with her own script. She could just as well be hawking auto insurance or community theater tickets instead.
It’s a bizarre media strategy. I see that the man has a web site and a new book out this fall—The Gratitude Effect (“As seen in The Secret”!). He claims to have sold out shows everywhere from South Africa to the U.S. So why does he have to employ spam-like techniques to get media coverage? Every time, I call the number, the woman there claims to know nothing about such promotional efforts. I’m going to take his advice and express gratitude, if they’ll take me off their phone list.
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