Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers

Do You Give Good Google?

Posted by: Michelle Conlin on June 13, 2007

Google Blog Pic.jpg
More than a year ago, BusinessWeek wrote a story about the ever-important art of giving good Google. The search engine has become the new Q ratings of the creative class. It’s also bred fresh typologies of behavioral dysfunction, such as Google narcissism and Google shame. Add the recent fear of a privacy snatching by Google StreetView: Agooglephobia.

At no time is good Google more important than when you—or your firm—come under attack. Great story in today’s Wall Street Journal about the outfits that are now specializing in scrubbing our Google raps and beating back at our foes.

Managing your Google is an increasingly important art in the gotcha-in-a-nanosecond age. For careers, Google searches have already replaced parchment cv’s. For companies, having a blog is now must-have insurance to protect against Internet storms. Blogs are often the quickest way to fight back when an exec—or company—finds itself embroiled in a war of the links.

Being on the end of a blog mob attack is not for the faint of heart. Viscious and nasty ad hominen assaults are becoming more and more common, especially with the killer growth of the pernicious, anonymous commenter.

So, you have your blog. You Google monitor. But do you have a strategy in place to deal with the venom of the crowds?

If not, you could be in for a lot of Google pain.

Reader Comments


June 17, 2007 7:29 PM

What's scary is you may have to fight back against charges that aren't true or defend yourself against a story that isn't accurate. Things take on a life of their own once they get online....


June 17, 2007 10:01 PM

And what about the fact that the venom of the crowds may have little to do with facts or truth?

Post a comment



How can you manage smarter? Bloomberg Businessweek contributors synthesize insights from the brightest business thinkers, critique the latest management trends, and comment on leaders in the news.

BW Mall - Sponsored Links

Buy a link now!