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More than a year ago, BusinessWeek wrote a story about the ever-important art of giving good Google. The search engine has become the new Q ratings of the creative class. It’s also bred fresh typologies of behavioral dysfunction, such as Google narcissism and Google shame. Add the recent fear of a privacy snatching by Google StreetView: Agooglephobia.
At no time is good Google more important than when you—or your firm—come under attack. Great story in today’s Wall Street Journal about the outfits that are now specializing in scrubbing our Google raps and beating back at our foes.
Managing your Google is an increasingly important art in the gotcha-in-a-nanosecond age. For careers, Google searches have already replaced parchment cv’s. For companies, having a blog is now must-have insurance to protect against Internet storms. Blogs are often the quickest way to fight back when an exec—or company—finds itself embroiled in a war of the links.
Being on the end of a blog mob attack is not for the faint of heart. Viscious and nasty ad hominen assaults are becoming more and more common, especially with the killer growth of the pernicious, anonymous commenter.
So, you have your blog. You Google monitor. But do you have a strategy in place to deal with the venom of the crowds?
If not, you could be in for a lot of Google pain.
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