Special Report

The Future of Television

TV as we know it is being turned upside-down. Here's a look at some of what's coming to the viewing experience

How Network TV Will Reinvent Itself

Because of growing competition and dwindling TV ad dollars, the big networks will be forced to make major changes, and fast
Video: The Future of Television

How network TV will need to reinvent itself to satisfy their viewers' demands. The key to survival includes interactivity, new programing, and Internet distribution
Turner Broadcasting Takes On Network TV

Turner Broadcasting CEO Phil Kent focuses on TV offerings in a push for ad rate parity with ABC, CBS, Fox, and NBC
TV Ads: Measuring Viewer Engagement

TV networks and advertisers are augmenting Nielsen ratings with new so-called engagement metrics to determine prices for ads—and their effectiveness
How Fox Is Making Hay from Tea Parties

To boost ratings and ad revenues, BW's Ron Grover says, cable news networks have been politicized or altered for entertainment value as never before
Slide Show: TV Shows With the Most Product Placements

As ad sales fall, TV networks are displaying more brands on their shows. Here are the favorite shows for marketers

Can Widgets Save the Television Industry?

With Internet Connected television, Yahoo and Samsung try to take a leaf out of Apple's design playbook
Cable TV: Pushing to Become More Web-like

Comcast, Time Warner, and the rest of the industry are going on the offensive against red-hot Web rivals
TV Shows on the Web: The Haggling Begins

Disney boss Bob Iger is maneuvering to offer consumers online TV viewing. Cable companies will likely fight to protect their subscriber base
Slide Show: TV Technology: The Latest Innovations

A recession isn't the best time to splurge on new innovations but players in the television industry aren't pulling back, despite their need to control costs
Will Targeted TV Ads Justify Higher Fees?

Corporate marketers will be watching closely when the first "addressable" ads are aired in June