Special Report

  VIDEO

BusinessWeek interviews with some of the most powerful people in sports. Learn the secrets of their success.

David Stern, NBA's Big Man

Bud Selig, Major League Baseball's Ace

Brian Roberts, Comcast CEO

Roger Federer, Tennis Star

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The NBA Nets a China Star

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Life After Sports

What do athletes do when they "retire"? For some, sports are a steppingstone to a high-profile second career. Others go for a "normal" life

The Making Of A Sports Mogul

How Casey Wasserman is building a sports-marketing machine for the Digital Age

Sports Sponsorship: A Risky Game

Companies love lending their names to winning teams. But what if a team loses, or worse, finds itself embroiled in scandal?

The Line on NBA Betting

The scandal involving referee Tim Donaghy underscores how pervasive gambling on sports has become in the U.S.

Rugby Breaks into the Big Leagues

The sport's quadrennial World Cup is expected to draw 4 billion viewers and generate income of $200 million. But can it catch on in the U.S.?

Offbeat Thrills Now, Big Money Later?

Cable is finding niche sports draw hard-to-reach twentysomethingsÑand rich sponsors

The Wide World of Emerging Sports

The likes of Toyota, Dell, and Hewlett-Packard are signing up to sponsor novel athletic endeavors, as audiences expand fast

Baseball: Racism Behind the Plate?

Does a B-school study documenting umpires' racial favoritism translate to office performance reviews? Plus: eye spies, the Fraud Score, and more

Entrepreneurs Race for the Prize

As Americans embrace running, marathons are becoming more complexÑand more profitable. And that's spawning a new breed of startup

The Money in Marathons

Why marathons have evolved from relatively solitary, spartan affairs into celebratory social events



The Power Players

Introducing BusinessWeek's Power 100, our ranking of the most influential people in the world of sports
Plus: The List
Plus: Slide Show -- Meet the Power 100
Plus Podcast: The Power 100

Big Leaguers You've Never Heard Of

It's not all about TDs and homers, or even owning the team. These sports power players make their mark in the clothing store, on the drafting table—even in the operating room
Plus: Shadow People

Forum: The BusinessWeek Power 100

Join the discussion: This is your chance to weigh in on our rankings and discuss the nature of power in sports with other readers

Power Bracket: Athletes

There's no suspense in determining the winner of this bracket: If you sneeze, your sport gets pneumonia

Power Bracket: Coaches

Winning is a given, but to rise above you need the equivalent of lifetime tenure and moral authority

Power Bracket: Executives

To advance in this bracket, you need to answer to as few people as possible

Roger Goodell: The Most Powerful Man in Sports

The NFL boss expects scandals. What keeps him up at night is maintaining momentum in a shifting media landscape
Plus Video: Goodell on his first year

Scott Boras

The über-agent uses data-mining to attract baseball talent
Plus: Seven-Year Itch
Slide Show: Meet the Boras Playoff Team

James Delany

On his watch, the Big Ten Conference "has become a major corporation"

Arte Moreno

How the ex-billboard king turned around the LA Angels of Anaheim

LaDainian Tomlinson

A clean image has won the football player outsize endorsements

Heidi Ueberroth

The NBA marketing executive is behind a big global expansion

Slide Show: Reporter's Journal -- Infamous Sports Moments

Ten lowlights that rank among the most scandalous and embarrassing moments in sports history

Slide Show: MVPs Off the Playing Field

Scores of sports greats have incorporated their interests -- ranging from juice to interior design -- into the wide world of business

Pro Athletes Show Him the Money

Steven Reed has 75 clients with a combined worth of $500 million to $750 million. He helps them plan for their futures and talks them out of Bentleys

The Detroit Tigers Are Roaring Again

Owner Mike Ilitch made risky moves—and threw good money after bad—to turn around this struggling city's big league team

Don't Let That Smile Fool You

Inside Commish Carolyn Bivens' hard-nosed drive to remake the LPGA

A Family Feud Jeopardizes a NASCAR Brand

Dale Earnhart Jr.'s power struggle with his stepmother, Teresa, ends up with Step-Mom taking back the keys to the car

Sports Lessons for the Business World

An excerpt from The Dynamic Path, by James M. Citrin, on using the secrets of champions to succeed in business and life
Plus: Author's Journal -- Inspiring Athletes, Part 1
Plus: Author's Journal -- Inspiring Athletes, Part 2

Slide Show: The Power Panel

Meet the men and women, powerful sports figures in their own right, who helped choose and rank the BusinessWeek Power 100

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