BUSINESS WEEK ONLINE NEWS FLASH!
November 11, 1996

Edited by Thane Peterson


NETIZENS BACKED CLINTON, BUT WHAT ABOUT SMOKERS?

Bill Clinton was the top choice of regular Internet users, according to Election Day exit polls. The Democratic incumbent won the backing of 49% of cybersurfers -- about the same percentage he picked up from all voters. Republican Presidential candidate Bob Dole was supported by 40% of regular Net users, 1% less than his overall score. Reform Party nominee Ross Perot -- who conducted his party's primary voting, in part, via the Internet -- garnered the votes of 9% of Internet users, vs. 8.5% overall. Just over a quarter of all voters told exit pollsters they regularly use the Net.

Clinton, however, scored a stunning upset among another group of voters he was not expected to win: smokers. He trounced Dole, 53% to 36%, among the 19% of voters who say they currently smoke. Clinton also led among former smokers, 49% to 41%. Nonsmokers divided their votes evenly, 46% for Clinton to 45% for Dole. One possible reason for the difference: Smokers question Dole's oft-repeated statement that nicotine is not necessarily addictive.

By Richard S. Dunham in Washington


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Copyright 1996, Bloomberg L.P.