Gifts With Vroom

Shopping for a passionate car lover this holiday season? Here are ten vroom-worthy car gifts sure to accelerate excitement

by Matt Vella

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Auto advertisements are, without a doubt, at their most unrealistic during the holidays. The clichéd Christmas morning TV spot usually has a gift-receiver quizzically finding a set of keys in a tiny box, then rushing to the window and—surprise!—discovering a previously overlooked new car waiting in the driveway. Sometimes there's even an oversized bow. Probable? Not really.

Even setting aside the questionable practicality of such a stunt, gifting a new car is more than unlikely. Deciding on options, colors, and financing decisions, not to mention arranging insurance and title, tends to cull even the strongest inclinations towards holiday whimsy. But car lovers need not despair. The holidays can still be filled with copious auto-related gifts within every budget, from under $25 to way over $10,000.

Enthusiasts who get a rise out of practical gifts could have a lot to look forward to in particular—the old jokes about ties and sweaters notwithstanding. There's the low-cost Griffin's iSqueez that just may very well be the easiest and least-expensive automotive retrofit in history. The $9.95 rubber iPod stand molds to fit most cup holders, all without scratching your iPod in the process.

Branded Buying

And though in the world of auto gifts floor mats are admittedly conservative, for the right person—especially someone who uses the car for work—water and mud-proof mats may prove the gift that keeps on giving day to day. Edge-to-edge full-cuts like the ones made by RubberTite means mats protect the maximum amount of surface area.

Other practical gift ideas range widely. There are sophisticated electronics, like the $399 Magellan RoadMate 2000 GPS navigation system and the less expensive $149 PNI Silver Bullet Radar Detector. Then again, there are equally useful low-tech options, like Yakima's SkyBox Pro 21, which enables travelers to carry an additional 21 cubic feet of stuff wherever they go.

Hardcore brand loyalists have it made too. That's because the world's most luxurious and exclusive auto nameplates—from Aston Martin to Lamborghini—offer branded accessories and companion products. Such licensed products are often geared toward current owners and niche enthusiasts. They make great gifts whether you're already in the club or still saving up.

Two-Wheel Ferrari

Hardcore BMW fans all hail the power-mad "M" signifier. That's because M badged versions of BMW's cars are even sportier and more powerful than the company's regular fare. True enthusiasts can now carry that badge on their wrists with the Tourneau-made M Power Watch for $250. It features classic BMW looks, especially the precision dials.

But some brand loyalists need more than a wrist-top reminder of what's waiting for them in the garage. Enter the Ferrari & Colnago CF2 high-performance mountain bike. This is one brand extension that proves adept at its purpose. Like the supercars, the CF2 is made of carbon and light alloys, and it has hydraulic disc brakes. Not to mention a body design worthy of the Ferrari name. Price: about $7,500.

Of course, there are still extravagant options for those not fazed by the dealership experience and determined to pull the ultimate surprise. Real enthusiasts will tell you that the Porsche 911 Carrera is the closest man has yet come to engineering perfection in a sports car. And that's why the 911 makes the best over-the-top, all-out car gift. The only difficulty is finding a big enough bow. Price: $72,400.

Vella is a reporter for BusinessWeek.com in New York.