Recession? Not for These Businesses

Shoemakers, trade schools, bankruptcy lawyers… Outfits that cater to the economically beleaguered are doing nicely

By Greg T. Spielberg

The idea for "Recession? Not for These Businesses" came from BusinessWeek reader Bryan Capooth. Originally from Memphis, he is a first-year student at Kenan-Flagler Business School at the University of North Carolina at Chapel Hill.

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Sisters Hollie Pearson, Julie Johnson, and Aimie Earle (from left) changed careers and returned to school at Western Career College in Citrus Heights, Calif., to become certified as dental assistants.

Roger Payne, an auto mechanic near San Antonio, took the recession in stride and decided to move his business closer to home. As in, to his backyard. Payne, who quit his old repair job eight months ago to strike out on his own, runs Painless Automotive from his silver tin garage.

"I'm just slammed here. I've got three engine swaps, an axle to do, an airbag system, and a fuel box," Payne said on Jan. 16. Even without a Web site, Painless draws cash-conscious customers from the northern parts of San Antonio, who don't mind the tow to his shop on Route 181, just outside the city's southeastern limit. "Before the recession, [business] was all right," Payne says, but now his backyard is parked 12 deep with cars. The mechanic has no full-time employees, enlisted friends to build a sign, and his wife handles marketing. With Payne's competitive rates, even used-car dealers bring him work.

While the U.S. recession is largely a story of bank failures, job losses, and consumer penny-pinching, the downturn is also stimulating sections of the economy that run counter to such economic cycles. People look to repair, not replace. Workers switch industries, seeking recession havens where possible such as health care and education. According to the Bureau of Labor Statistics, health-care employment rose by 372,000 workers in 2008 while the unemployment rate hit 7.2%, or 11.1 million people. Discount chains such as Dollar Tree (DLTR) and Family Dollar Stores (FDO) now attract customers from up-market retailers. The same goes for travel: North American hostel bookings rose by 25% last year, says Aisling White, a spokeswoman for Web Reservations International, a Dublin-based online reservation firm.

new heels on Wall Street

For those who service the oldest mode of transport, walking, clients have become plentiful, eschewing new footwear for fixes to the old. Troy Horner, who with his father owns Peabody Shoe Repair in Nashville, has the same problem as Payne: He's completely booked. Winter is always high season for worn soles as Americans stash sandals for closed-toe shoes and boots. But at Dawson's in Columbia, Mo., Bob Wood has noticed more customers seeking new heels as well, and a fine shine. He says he can tell the recession is boosting business by the nature and amount of what turns up. Last Monday, he says, a woman brought in "a sack full of shoes" for restoration.

Shoe repairs are also in high demand at the heart of America's economic problems—on Wall Street. Across from the headquarters of troubled insurer American International Group (AIG) in lower Manhattan, Minas Polychronakis runs Minas Shoe Repair. The 2008 winter season provided him with a 20% increase in business over 2007, despite a sizeable exodus of the district's workforce. "If there were more people here, I'm sure the percentage would be higher," Polychronakis says wistfully.

Another booming area is law. "Our work is brisk," says Gus A. Paloian, a partner in the bankruptcy, workouts, and business reorganization division at Seyfarth Shaw in Chicago. "We don't like to brag about it but the [filing] rate is astronomical." Three years ago, Seyfarth started hiring attorneys from other firms, and fresh out of law school, in order to cope with an influx of real estate cases. Since then, the expanding file of clients includes lending agencies, retail companies, biofuel producers, manufacturers, auto-parts suppliers, and the casino industry. "We're seeing problems in virtually all segments of the economy," says Paloian, who doesn't foresee a dry spell for some time.