AUGUST 14, 2002

READER SURVEY RESULTS

Consumers' Pulses Seem to Be Slowing
BusinessWeek Online asked readers to tell us about their spending plans. One conclusion: Malls may not be quite so crowded

 
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Consumers' ability to single-handedly prevent the economy from sliding back into recession is in question. That's the apparent message to emerge from our Aug. 2 reader survey, "Taking the Pulse of Consumers."


Of the approximately 1,240 readers who participated, a little more than 60% said they have altered their spending over the past six months. Some 59% say they're already spending less. And 48% intend to spend less than usual over the next six months -- though 37% said they will either spend the same as usual, or more.

Some 76% of those who responded said that, over the past six months, they haven't made a major purchase, such as a car or a house. And 76% said they don't intend to buy either over the next six months.

Of those who participated, 39% are very confident or somewhat confident that the economy will improve over the next six months, while 58% are not very confident, or not confident at all.

Asked how confident they are that their personal financial situations will improve over that period, the participants were split: Almost 48% are very or somewhat confident that they'll be doing better, while 50% are not very confident or not confident.

Asked when they expect the economy, corporate profits, and their own incomes to resume solid growth, the largest percentage picked sometime in 2003, while a minority of participants chose late 2002 and 2004, respectively.

Here are the details of the survey, which as always is unscientific, since anyone who wished to could participate:

Have you altered your spending pattern over the past six months?
Option Total %  
Yes 765 61.4 %
No 481 38.6 %

If so, have you tended to:
Option Total %  
Spend more than usual 110 9.46 %
Spend less than usual 687 59.07 %
My spending hasn't changed 366 31.47 %

Have you made a major purchase, such as a car or house, over the past six months?
Option Total %  
Yes 292 23.59 %
No 946 76.41 %

Over the next six months, do you expect to:
Option Total %  
Spend more than usual 136 10.92 %
Spend less than usual 599 48.11 %
Keep spending at the same level as now 459 36.87 %
Not sure 51 4.10 %

Do you expect to make a major purchase, such as a car or house, over the next six months?
Option Total %  
Yes 191 15.43 %
No 947 76.49 %
Not sure 100 8.08 %

How confident are you that the economy will continue to improve over the next six months?
Option Total %  
Very confident 114 9.19 %
Somewhat confident 374 30.14 %
Not very confident 378 30.46 %
Not confident at all 342 27.56 %
Not sure 33 2.66 %

How confident are you that your personal financial situation will improve over the next six months?
Option Total %  
Very confident 171 13.76 %
Somewhat confident 422 33.95 %
Not very confident 381 30.65 %
Not confident at all 237 19.07 %
Not sure 32 2.57 %

By when you do expect the economy -- including corporate profits -- to resume solid growth?
Option Total %  
Late 2002 112 9.02 %
Early-to-mid 2003 374 30.14 %
Late 2003 328 26.43 %
2004 241 19.42 %
Don't know 186 14.99 %

By when you do expect your own income to resume solid growth?
Option Total %  
Late 2002 222 17.93 %
Early-to-mid 2003 284 22.94 %
Late 2003 223 18.01 %
2004 200 16.16 %
Don't know 309 24.96 %





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