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THE BEST PERFORMERS After Enron, a Whole New Yardstick How we adjusted for this year's difficult conditions THE BEST PERFORMERS The Ranking 2001 saw a changing of the guard, in which the flashy growth outfits of the bubble years have given way to stalwarts of the old economy ONLINE INTERVIEW Q&A With Johnson & Johnson's Ralph S. Larsen The chairman and CEO tells how his company became No. 1 on this year's BW50 list and what's in the pipeline BARKER.ONLINE The Strong, Silent Type of Stocks The best time to buy probably isn't when a company is making news -- good or bad. It's better to get in before the buzz THE BEST PERFORMERS Performance Rankings of the S&P 500 (.pdf) THE BEST PERFORMERS Industry Rankings of the S&P 500 (.pdf) THE BEST PERFORMERS S&P 500 Alphabetical List of Companies (.pdf) EDITOR'S MEMO Editor's Memo The BusinessWeek 50 helps you make investment decisions by crunching nine criteria into a picture of dynamic performance THE BOOK REVIEW What Makes a Boffo Brand Mess up one element--from slogan to rest room--and you're in trouble ECONOMIC PERSPECTIVE High Turnover, High Risk Talent is the most important thing a company has--and investors don't own it EDITORIALS A Back-to-Basics Year This year's BusinessWeek 50 is a list of battle-hardened survivors that knew how to ride out a business cycle and position themselves for the recovery STREET WISE Fannie Mae and Freddie Mac: Fear Not The recent hysteria about worst-case scenarios ignores the solid business principles that support both institutions ONLINE INTERVIEW Q&A with Fannie Mae's Jamie Gorelick The vice-chairman sees "a very, very strong 2002" and says Fannie and Freddie are "managed safely" STREET WISE Kohl's: Too Pricey for a Discounter? This bargain retailer is booming. But the ground could be shifting, even slightly, making it a less-than-sure shot ONLINE INTERVIEW Q&A with Kohl's R. Lawrence Montgomery The CEO talks about how the retailer has thrived despite the drubbing so many rivals have been taking STREET WISE Exelon: A Bright Light in Energy A buying spree made it the top U.S. nuclear-power generator. After Enron, it's cutting debt and stressing the transmission biz ONLINE INTERVIEW Q&A with Exelon's John Rowe The CEO says the nuclear-energy powerhouse is focusing on fundamentals: "This business starts with keeping the lights on" STREET WISE WellPoint: A Health Insurer Flexes Its Muscles It's pushing unorthodox ways to cut costs -- including taking on drugmakers via the FDA -- and it's getting healthy results ONLINE INTERVIEW Q&A with AEP's E. Linn Draper Jr. The chairman is quick to distance his energy-trading company from Enron: "We have been conservative" ONLINE INTERVIEW Q&A with HCA's Jack Bovender The hospital operator's chairman and CEO explains how he healed the wounded outfit upon his return in 1997 ONLINE INTERVIEW Q&A with Capital One's Fairbank and Morris The CEO and president, respectively, tell how they kept the credit-card issuer growing during the downturn ONLINE INTERVIEW Q&A with H&R Block's Mark Ernst The CEO is out to diversify the tax-preparation giant, but only if it complements the core business ONLINE INTERVIEW Q&A with Pfizer's Henry McKinnell The CEO explains why he's confident of hitting his 15% earnings growth goal for each of the next three years ONLINE INTERVIEW Q&A with Wells Fargo's Richard Kovacevich The CEO doesn't see an economic boom coming in 2002, but he does expect Wells to continue being a "steady Eddie" | | 
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