For a while, it looked like SanDisk could do no wrong. Its memory cards have been snapped up by consumers for everything from cellular phones to digital cameras, and its Sansa line of flash-memory digital music players has been trying to give Apple a run for its money. But intense pricing in the volatile memory business could dampen the good times. SanDisk recently announced it would cut 10% of its workforce and slash executive pay as prices tumble for core products. It may need to get lean and mean fast; pc heavyweight Intel later this year will begin selling a flash memory-based hard drive that will compete against its products aimed at the notebook computer market. And new Sansa portable music players face potential strong competition from Apple?s iPhone coming in June.
|Sales Growth Rate**|
|12-Month Net Income||
|Total Return||Past 12 Months|
|Past 36 Months
|Economic Sector||Information Technology|
|Industry||Computer Storage & Peripherals|