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Only 4 Hours a Month on Myspace?

Posted by: Patricia O'Connell on August 22

“Generation Y, otherwise known as the MySpace generation, is typically a difficult demographic for marketers to reach through traditional advertising. Young adults in this group between the ages of 15 and 24 years old spend 242 minutes on average per month on MySpace alone.” That’s what I got in a press release from Cold Stone Creamery. At first, 242 minutes sounded like a lot, then of course I realized it’s only an hour a week. So, where’s all that slacking time going? YouTube? Facebook? Maybe Gen Y isn’t the Slacker Generation after all. We’ve asked it before: Does Gen Y get a bad rap?

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Liz Ryan and David Stillman Our experts on the millennial workplace, Liz Ryan, David Stillman, and Lynne Lancaster explain how to close the generation gap.

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