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Posted by: Jennifer Fishbein on June 17
The New York Times last month published an insightful article with tips from small-business owners on how to best the economic slump. Instead of cutting back, they say, take action. It will alleviate anxiety as well as financial strains.
Don’t reduce advertising.
Accept small accounts.
Coddle big customers - and your best employees.
What has worked for you?
Renowned executive coach Marshall Goldsmith, serial entrepreneur Jeff Bussgang, a partner at Flybridge Capital in Boston, and Dr. Steven Berglas, executive coach, management consultant, and expert on "the stress of success," share their tips for staying entrepreneurial in trying times.