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A Winning Strategy for Tough Times: Forge Ahead

Posted by: Jennifer Fishbein on June 17

The New York Times last month published an insightful article with tips from small-business owners on how to best the economic slump. Instead of cutting back, they say, take action. It will alleviate anxiety as well as financial strains.

Some advice:
Don’t reduce advertising.
Accept small accounts.
Coddle big customers - and your best employees.

What has worked for you?

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Staying Entrepreneurial contributors

Renowned executive coach Marshall Goldsmith, serial entrepreneur Jeff Bussgang, a partner at Flybridge Capital in Boston, and Dr. Steven Berglas, executive coach, management consultant, and expert on "the stress of success," share their tips for staying entrepreneurial in trying times.

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