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Schools have to think big, both for themselves and the business world to which they cater. The major challenges that business schools must face head-on include disruptions from online education, millennials who are less willing to check their values at the door, and states that are investing less in public higher education, writes Rich Lyons, dean of the University of California, Berkeley, Haas School of Business, in an e-mail. “We should resolve to build even more authentic brands. We can define identities that hold more truth and continue to transform our organizations to deliver them,” he adds. “I foresee 2012 as a year in which business schools will delve more deeply into the change management process as they determine how what they do can have a much deeper, positive impact.”
The bottom line is that business schools need to help students think beyond the bottom line and promote working for the greater good, especially as the world continues to encounter financial troubles, writes Bill Boulding, dean of Duke University’s Fuqua School of Business, in an e-mail. His resolution? “May we produce the leaders of consequence the world needs. Why? Business connects us around the world and into fundamental issues we confront globally around health, poverty, economic development, energy security, and environmental sustainability,” he says. “We need leaders who will see the opportunities to make a difference and accept responsibility for shaping a world that advances from good to better.”
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Di Meglio is a reporter for Businessweek.com in Fort Lee, N.J.