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MBA INSIDER: SAMPLE APPLICATION ESSAYS University of California, Irvine: Essay 1 QUESTION: What are your short term and long term career goals (be as specific as possible)? How do you feel your MBA experience will enhance your career development? (250 words)
My primary career goal is to own and operate my own radio station. Prior to this I will complete an MBA in order to acquire the additional knowledge and skills necessary in order to be a successful entrepreneur and businessman. While working towards the degree I plan to do a summer internship and immediately after the degree work full-time in operations for an established radio station. Besides the educational component, an MBA will allow for greater opportunities for internships and full-time positions that otherwise may be unavailable to me without the degree.
Once I have my own station, I have a number of marketing ideas I intend to try such as using billboards along the freeways to indicate what is currently playing and what is coming up next in order to encourage listeners to switch stations. Longer-term goals focus on establishing a strong brand name for the radio station. I want to develop a strong social aspect to the overall radio station brand including charitable functions and fundraising along with events to simply draw people together such as "speed dating". In time I plan to leverage the established brand name to start sister companies, such as a restaurant chain, then each sister company will mutually strengthen the reputation and brand awareness of the others. I have chosen to apply to the UC Irvine Graduate School of Management because the strength and quality of both its overall MBA program and its Entrepreneurship concentration will provide the knowledge, skill building and team experiences needed to achieve these goals.  Get BusinessWeek directly on your desktop with our RSS feeds.  Add BusinessWeek news to your Web site with our headline feed. Click to buy an e-print or reprint of a BusinessWeek or BusinessWeek Online story or video. To subscribe online to BusinessWeek magazine, please click here. Learn more, go to the BusinessWeekOnline home page  | | AUGUST Learn about your online education options |
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