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University of Wisconsin-Madison
School of Business
1999 Executive Education Profile
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ITEM
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1998-99
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1993-94
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% change
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Number of executive nondegree programs
(excluding multiple sessions of the same program)
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287
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248
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15%
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Number of executives attending above programs
(not including EMBA or part-time degree programs)
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16573
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15232
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8%
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Percent of attending executives
who live within 45 miles of the school
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18%
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24%
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-25%
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Percent of attending executives
who live or work overseas
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1%
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1%
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0%
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Total participant days
(total participants x total length of programs)
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1100
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1100
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0%
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Percent of professors with at least 5 years full-time corporate experience
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99%
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N/A
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N/A
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Total revenues generated by "nondegree" executive education programs
(including open enrollment and custom programs)
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$8,181,359
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$6,301,955
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29%
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Total budget for nondegree executive education
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N/A
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N/A
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N/A
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Percent of overall executive education revenue that comes from custom programs to a single company
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10%
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10%
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0%
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Percent of total revenues coming from custom programs to a specific group of companies or a consortium
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N/A
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N/A
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N/A
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Number of custom programs run
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33
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32
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3%
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Total revenues generated from custom programs
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N/A
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N/A
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N/A
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Percent of participants from organizations with whom school has done business for three or more years
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N/A
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N/A
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N/A
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Full course title
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Executive MBA
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Type of course
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Professional degree course
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Course length
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2 academic years
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Class times
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Friday and Saturday alternate weeks
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Description
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This program attracts executives, business owners, and professionals from Wisconsin and surrounding states and features teaching by UW faculty, including the dean. Concentrated modules include up-to-the-minute management issues, economics, finance, marketing, communications, ethics, and operations management. The school reports that the program receives at least 20 inquiries for every seat in the program. (30-32 students are admitted each year.)
Students attend class for a total of 46 class days a year for two years. EMBA students have overnight accommodations available to them and meals are provided in Grainger Hall. Cost of the program is $19,000 per year.
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Full course title
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Finance and Accounting for Nonfinancial Executives
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Type of course
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Finance and accounting
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Course length
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3 days
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Class times
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Sept. 8-10, 1999, Dec. 6-8, 1999, Feb. 7-9, 2000, May 1-3, 2000, July 12-14,2000
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Description
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This course teaches non financial executives how to communicate with their company’s financial professionals to get the information they need to use as a management tool. It helps executives understand the correlation between their decisions and the financial success of the organization and to make the best decisions to enhance profitability.
The course employs case studies and hands-on experience with balance sheets, income statements, and cash-flow analysis. It seeks to explain key calculations that enhance understanding of a firm’s profitability. Cost is $1,395.
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Full course title
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Economic Outlook
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Type of course
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Economics
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Course length
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1 day
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Class times
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Sept. 24, 1999
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Description
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Four national economists share their views of the nation’s economy and offer their projections and predictions at this semi-annual Economic Outlook Conference which has been held on the University of Wisconsin-Madison campus for over 20 years. The conference is sponsored by the UW-Madison’s Management Institute. Economists offer their predictions on what the following year will bring in terms of employment, growth, the GNP, inflation, business conditions and international development, and the other components of the economic picture. Cost is $275.
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Full course title
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Basic Management Certificate Series
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Type of course
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Management
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Course length
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5 three-day programs, or 2 5-day programs
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Class times
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14 courses scheduled August through December 1999
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Description
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The school reports that these courses are its "bread-and-butter courses" for the Management Institute. The units in basic management include Leading and Working with People, Mastering Supervisory Skills, Improving Managerial Effectiveness and Improving Communication Skills.
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Full course title
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Mid Management Development Certificate
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Type of course
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Management
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Course length
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6 to 8 three-day seminars
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Class times
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July 1999 through June 2000
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Description
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The Mid-Management Development Certificate Series includes six to eight units in its Certificate Program. Department heads, managers and professionals acquire skills in management, leadership, finance and accounting, marketing and project management, conflict resolution and more. Cost is $550 per person for each day unit.
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Full course title
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Excellence in Logistics and Supply Chain Management
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Type of course
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Distribution/logistics
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Course length
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5 days
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Class times
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July 19-23, 1999
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Description
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This five-day program offers cutting-edge logistics issues through topics generated by participants at the Council of Logistics Management annual conference. The program takes conference topics that over 5,000 logistics professionals report are most valuable and incorporates them into the course. Topics change, pending results of the CLM’s annual conferences and research. This course is geared to needs of transportation and logistics executives, managers, analysts and specialists.
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Full course title
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Negotiating in World Markets
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Type of course
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Marketing
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Course length
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3 days
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Class times
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June 2-4, 1999, Dec. 1-3, 1999
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Description
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Business leaders with proven expertise in working with organizations in a number of countries provide clients with the information and insights needed for success. The program focuses on three regions: Asia, Latin America, and Europe. Students learn the how-tos of transnational planning as a prelude to negotiation, become aware of reasons for blunders and successes in sourcing and marketing, and gain practice in dealing with group-focused business cultures.
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Full course title
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Master's Certicate in Project Management
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Type of course
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Operations/Management
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Course length
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Six three-day seminars (26 sessions scheduled)
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Class times
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July 1999 through June 2000
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Description
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This series is designed to give project managers comprehensive business knowledge and skills necessary to lead and manage projects. The six units include Project Management: Planning, Scheduling and Control; Project Teams: Leading, Managing and Facilitating Project Teams; Estimating and Managing Project Costs and Risks; Persuasion and Influence Skills for Project Managers; Managing Subcontracts in Project Management; and a final Project Simulation Workshop which tests the students' project management skills.
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Full course title
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Strategic Marketing Planning
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Type of course
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Marketing
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Course length
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3 days
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Class times
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Aug. 10-12, 1999, Feb. 14-16, 2000
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Description
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Clients learn to plan and evaluate marketing strategies from the perspective of the company as a whole, without losing sight of the customer and the market in this course. Emphasis is placed on developing successful approaches based on solid data analysis and synthesis. The course is offered as a stand-alone, or as a foundation course for the Excellence in Marketing Certificate Series.
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Full course title
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Building Value and Driving Profits
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Type of course
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Management/Finance/Marketing
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Course length
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2 courses, 3 days each
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Class times
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Oct. 18-20, 1999, Feb. 14-16, 2000
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Description
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A dynamic, real-world business simulation where participants learn strategies from theory and see them through to reality. Executives discover how the strategies can affect results and influence concrete decisions in their value-added environment. Cost: $1,695.
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New Open-Enrollment Programs
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New courses launched within past 2 years
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Negotiating in World Markets
Marketing Communications
Managing Global Distribution Channels
Global Selling Strategies
Increasing Loyalty and Profitability of Strategic
Advanced Sales Strategies: Selling to the Largest
Hiring, Firing and Everything in Between
Procurement for Supply-Chain Management
Product Support in the 21st Century
ERP Enterprises Resources Planning
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Overseas Programs / Partners
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Program
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N/A
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Country
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N/A
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Partner
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N/A
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Year established
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N/A
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Non-University Partnerships
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Program
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N/A
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Partner
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N/A
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Year established
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N/A
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Distance courses offered or planned
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The university uses distance learning technology, but does not believe it is viable for all types of courses.
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Nondegree functional
programs
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CUNA
Promega
Beloit Corp.
Rayovac Corp.
SC Johnson
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Nondegree general
programs
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AMOCO
Rayovac
GE Medical Systems
Sharp Electronics
Consolidated Papers
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Custom programs to a single company or consortium
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Consolidated Paper
TDS
American Family
Harley Davidson Motor Co.
Kimberly Clark Corp.
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Organizations school has done business with for three or more years
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N/A
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Date of
construction
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2000
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Number of classrooms
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5
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Cost
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$24,500,000
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Comments
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University of Wisconsin's plans center on optimizing the capabilities of the Fluno Center for Executive Education which will be completed in mid-2000. The new executive education center includes 100 guest rooms, a study pub, exercise area, group study areas, and dining service.
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