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University of Washington
Washington Business School
1999 Executive Education Profile
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ITEM
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1998-99
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1993-94
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% change
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Number of executive nondegree programs
(excluding multiple sessions of the same program)
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20
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18
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11%
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Number of executives attending above programs
(not including EMBA or part-time degree programs)
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700
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500
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40%
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Percent of attending executives
who live within 45 miles of the school
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75%
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75%
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0%
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Percent of attending executives
who live or work overseas
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15%
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15%
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0%
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Total participant days
(total participants x total length of programs)
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600
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500
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20%
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Percent of professors with at least 5 years full-time corporate experience
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25%
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N/A
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N/A
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Total revenues generated by "nondegree" executive education programs
(including open enrollment and custom programs)
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$2,000,000
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N/A
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N/A
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Total budget for nondegree executive education
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N/A
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N/A
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N/A
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Percent of overall executive education revenue that comes from custom programs to a single company
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50%
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60%
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-17%
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Percent of total revenues coming from custom programs to a specific group of companies or a consortium
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3%
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0%
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N/A
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Number of custom programs run
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11
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7
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57%
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Total revenues generated from custom programs
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$1,000,000
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N/A
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N/A
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Percent of participants from organizations with whom school has done business for three or more years
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21%
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N/A
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N/A
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Full course title
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The Management Program
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Type of course
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General Management
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Course length
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( 9 months - Monday's + 2 residential sessions
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Class times
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Monday's all day, Septemeber 17, 2000 - May 14, 2000
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Description
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For experienced managers who want to improve leadership, increase productivity, broaden business skills, communicate more effectively, and exerience intellectual self-renewal.
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Full course title
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Negotiation Skills
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Type of course
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Seminar on Conflict resolution
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Course length
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2 days
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Class times
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Oct 7-8, 1999; Mar 21-22, 2000; May 9-10, 2000; June 6-7, 2000
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Description
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This course addresses internal negotiations with peers, subordinates and superiors, as well as external negotiations with businesses, government agencies, customers and community groups. Highly interactive class including three role-playing sessions of increasing complexity, where faculty provide feedback and guidance.
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Full course title
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Finance and Accoutning for Non-Financial Executive
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Type of course
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Finance and Accounting Skills
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Course length
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3 days
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Class times
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Nov 3-5, 1999; June 14-16, 2000; Nov 1-3, 2000
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Description
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Provides non-finacial managers, executives, and small business owners with the finance and accoutning principals needed to optimize their decision-making processes and improve communications with others.
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Full course title
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Leadership; Managerial Coaching
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Type of course
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Leadership for Managers
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Course length
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3 days
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Class times
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TBD (First Week in March, 2000)
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Description
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This course provides the coaching that managers need to recognize and develop leadership qualities in subordinates. Managers also learn to recognize their own strengths and weaknesses as leaders using team problem-solving activities that are videotaped and analyzed with feedback, as well as group discussions on organizational culture and leadership.
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Full course title
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Strategic Mangement of Technology and Innovation
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Type of course
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Product Development Cycles & Management of Rapid I
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Course length
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4 days
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Class times
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March 19-23, 2000
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Description
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This course helps managers understand the factors that determine the success or failure of new innovations, with regards to the following areas: Investing in R&D; integrating technological and competitive strategies; managing the new product development process, organizing the firm for optimal competitiveness; and marketing new products with short life-cycles.
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Full course title
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Software Strategy
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Type of course
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Business Strategies for Software Companies
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Course length
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April 29 - June 11 , Fridays
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Class times
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Every Fri. for 3 months; 8:30 a.m.--5:00 p.m.
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Description
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Created in collaboration with the Washington Software Alliance, this program gives participants all the business skills they haven't had time for -- finance, marketing, strategic planning, and more. Students will learn to read a balance sheet, assess new markets, develop business partners, and manage their own staff more effectively.
Participants will be called on to apply their new skills immediately, playing a high-stakes game where they run their own mock "company." They'll compete and collaborate with other "companies" in a rapidly changing global market. They'll test their performance on a mock "Wall Street." Through all of it, they'll be working with their peers in the software industry. In short, they'll take all the risks of making real-life business decisions - without paying the price.
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Full course title
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Marketing Strategy
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Type of course
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Segmentation & Positioning in the marketplace
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Course length
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3 days
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Class times
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September 15-17,1999
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Description
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Using the MARKSTART Computer simulation, teams compete to develop marketing startegies that will give their team the competitve edge to produce the most profit and the alrgest share of the market. This course is appropriate for entry to mid-level marketing executives, small business owners and managers, and non-marketing professionals.
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New Open-Enrollment Programs
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New courses launched within past 2 years
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Leadership that Shapes the Future
Software Strategy
Business Strategy
Emotional Intelligence
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Overseas Programs / Partners
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Program
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N/A
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Country
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N/A
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Partner
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N/A
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Year established
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N/A
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Non-University Partnerships
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Program
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Software Startegy
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Partner
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Washington Software Alliance
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Year established
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1998
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Distance courses offered or planned
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University of Washington is developing distance learning programming for the future. Courses that will be taken online have not been determined yet.
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Nondegree functional
programs
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Microsoft
Starbucks
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Nondegree general
programs
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Boeing
Centre de Perfectionnement Aux Affaires
Kasumigaseki
Syriez Co.
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Custom programs to a single company or consortium
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N/A
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Organizations school has done business with for three or more years
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Boeing
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Date of
construction
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1997
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Number of classrooms
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4
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Cost
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$15,000,000
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Comments
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The school is offering new courses in R&D, Succession Planning, E-Commerce, Healthcare Management, and Undergraduate Management Program. Distance learning is also implemented.
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