BUSINESSWEEK ONLINE: B-SCHOOLS: EXECUTIVE EDUCATION: PROFILES
University of Southern California
Marshall School of Business
1999 Executive Education Profile
Address: Davidson Conference Center
Suite 107
Los Angeles, CA 90089-0871
E-Mail: dsilva@dcc.usc.edu
Website: www.marshall.usc.edu/execdev/


Statistics  |   Primary Programs  |   New Open-Enrollment Programs  |   Overseas Programs
Non-University Partnerships  |   Distance Learning  |   Top Corporate Customers  |   Facilities  |   Back to Top
Statistics

ITEM 1998-99 1993-94 % change

Number of executive nondegree programs
(excluding multiple sessions of the same program)
31 35 -12%

Number of executives attending above programs
(not including EMBA or part-time degree programs)
1400 2954 -53%

Percent of attending executives
who live within 45 miles of the school
25% 40% -38%

Percent of attending executives
who live or work overseas
N/A N/A N/A

Total participant days
(total participants x total length of programs)
15256 18873 -20%

Percent of professors with at least 5 years full-time corporate experience 50% N/A N/A

Total revenues generated by "nondegree" executive education programs
(including open enrollment and custom programs)
$3,914,511 $4,372,252 -11%

Total budget for nondegree executive education $24,328,641 $3,517,817 591%

Percent of overall executive education revenue that comes from custom programs to a single company 55% 40% 37%

Percent of total revenues coming from custom programs to a specific group of companies or a consortium 5% 9% -45%

Number of custom programs run 10 9 11%

Total revenues generated from custom programs $2,207,856 $1,836,345 20%

Percent of participants from organizations with whom school has done business for three or more years 60% N/A N/A


Statistics  |   Primary Programs  |   New Open-Enrollment Programs  |   Overseas Programs
Non-University Partnerships  |   Distance Learning  |   Top Corporate Customers  |   Facilities  |   Back to Top
Primary Programs

Full course title Electronic Commerce Foundation of Business Strategy Type of course E-commerce
Course length 12 weeks (once per week) or 6 weeks (twice per week) Class times 3-hour class meetings

Description The open enrollment course is delivered to Caliber Learning Centersin major metropolitan areas in the U.S. via live television broadcasts produced by Caliber Learning Networks.

Full course title USC/University of Toyota President's Leadership Institute Type of course Leadership
Course length 8 days Class times 8 a.m. - 8 p.m.

Description N/A

Full course title Organization Design Workshop Type of course Organization Design and Change
Course length 3 days Class times 8 a.m. - 5 p.m.

Description The faculty of the Center for Effective Organizations lead this course designed for HR professionals, line managers, and consultants.

Full course title Human Resources Executive Education Seminar Type of course Strategic Human Resources
Course length 3 1/2 days Class times 8 a.m. - 5 p.m.

Description The course is designed for senior-level human resource executives to focus on strategic and policy-making responsibilities.

Full course title Executive Management Program in Telecommunications Type of course Strategic Management
Course length 6 days Class times 8 a.m. - 5 p.m.

Description Offered in the spring of every year, EMPT is an intensive six-day program designed for busy senior executives and configured to deliver maximum value with a minimized time investment. EMPT provides high-performing senior managers with a strategic and policy level perspective of the telecommunications convergence industry.

Full course title Advanced Management Program in Telecommunications Type of course Tactical Management
Course length 12 days Class times 8 a.m. - 5 p.m.

Description Offered in both the spring and fall of every year, AMPT is a comprehensive twelve-day program configured to delivery theory and simulate practical experience via a combination of tutorials and exercises. The objective of the AMPT program is to provide high-potential middle managers with the tools and vision to think, plan, and implement from a multifunctional perspective.

Full course title Kaiser Permanente Management Development Program Type of course General Management
Course length 10 sessions Class times 6-9 p.m.

Description This course targets physician managers. It is offered at six sites via two-way video conferencing.

Full course title Food Industry Management Program Type of course Management
Course length 14 weeks Class times 9 a.m. - 5 p.m.

Description For senior managers, this 14 week, full-time course concentrates on food industry managers. Senior food industry executives deliver lectures from time to time. The course isffered annually.

Full course title Management Studies Program Type of course 14 graduate level business courses via satellite
Course length Two years Class times 9 a.m. - 5 p.m.

Description This program is offered to students in Japan, and the university considers it to ne the first program of its kind. Upon completion of the first year, students have the option to apply to USC and obtain a Marshall MBA degree in Los Angeles, or to complete a second year of study in Japan for a certificate.

Full course title SEC and MDP Financial Reporting Institute Type of course Financial Reporting
Course length N/A Class times N/A

Description The SEC is dedicated to promoting exchange between academicians, SEC policy setters, and business and accounting executives in the private sector. The Institute sponsors conferences and meetings, and undertakes research of interest to academics, policy setters, and business and accounting leaders.


Statistics  |   Primary Programs  |   New Open-Enrollment Programs  |   Overseas Programs
Non-University Partnerships  |   Distance Learning  |   Top Corporate Customers  |   Facilities  |   Back to Top
New Open-Enrollment Programs

New courses launched within past 2 years Doing Business With Brazil
Food Industry Management Executive Program
Organization Design Workshop
Understanding Your Family Business
Keeping the Family Business Healthy
E-Commerce
Management Studies Program (in Japan)


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Non-University Partnerships  |   Distance Learning  |   Top Corporate Customers  |   Facilities  |   Back to Top
Overseas Programs / Partners

Program Management Studies Program Country Japan
Partner Business Breakthrough Year established 1999


Statistics  |   Primary Programs  |   New Open-Enrollment Programs  |   Overseas Programs
Non-University Partnerships  |   Distance Learning  |   Top Corporate Customers  |   Facilities  |   Back to Top
Non-University Partnerships

Program Management Studies Program Partner Business Breakthrough Year established 1999


Program Electronic Commerce Foundation of Business Strateg Partner Caliber Year established N/A


Program Human Resource Strategy Development Partner Society of Human Resources Mgt. Year established N/A


Program Advanced Real Estate Program Partner Building Owners & Managers Assn. Year established N/A


Statistics  |   Primary Programs  |   New Open-Enrollment Programs  |   Overseas Programs
Non-University Partnerships  |   Distance Learning  |   Top Corporate Customers  |   Facilities  |   Back to Top
Distance Learning

Distance courses offered or planned USC has a partnership with Caliber Learning Systems (which offers live satellite TV broadcast with Internet linkage). It utilizes distance learning to teach electronic commerce and real estate, and is exploring other suitable subject matter. USC also has a partnership with Business Breakthrough Inc., which delivers an asynchronous broadcast via satellite with Internet links. The school plans to offer seven functional business courses and seven advanced topics with BBI over the next two years.


Statistics  |   Primary Programs  |   New Open-Enrollment Programs  |   Overseas Programs
Non-University Partnerships  |   Distance Learning  |   Top Corporate Customers  |   Facilities  |   Back to Top
Top Corporate Customers

Nondegree functional
programs
AT&T
Hewlett Packard
British Telecom
Safeway/Vons
Ralphs


Nondegree general
programs
Kaiser Permanente
Times-Mirror
Jusco
Ernst & Young
Honeywell


Custom programs to a single company or consortium Xerox
Times-Mirror
Nestle
Boeing
Sears


Organizations school has done business with for three or more years Kaiser Permanente
Lockheed Martin
Hewlett-Packard
Ralph's
Price Waterhouse Coopers
Jusco
AT&T
British Telecom
Proctor & Gamble
Times-Mirror
Nestle
Boeing
Xerox
Ernst & Young
Honeywell


Statistics  |   Primary Programs  |   New Open-Enrollment Programs  |   Overseas Programs
Non-University Partnerships  |   Distance Learning  |   Top Corporate Customers  |   Facilities  |   Back to Top
Facilities

Date of
construction
1976 Number of classrooms 8 Cost $2,500,000

Comments USC has developed new distance learning partnerships with Caliber Learning Network in the U.S. (which has 50 broadcast sites in North America), and Business Breakthrough in Japan (with satellite broadcasts from USC to Japan).



Statistics  |   Primary Programs  |   New Open-Enrollment Programs  |   Overseas Programs
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