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University of North Carolina - Chapel Hill
Kenan-Flagler Business School
1999 Executive Education Profile
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ITEM
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1998-99
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1993-94
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% change
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Number of executive nondegree programs
(excluding multiple sessions of the same program)
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43
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38
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13%
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Number of executives attending above programs
(not including EMBA or part-time degree programs)
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3094
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1490
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107%
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Percent of attending executives
who live within 45 miles of the school
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10%
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34%
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-71%
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Percent of attending executives
who live or work overseas
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3%
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1%
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200%
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Total participant days
(total participants x total length of programs)
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14836
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9902
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49%
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Percent of professors with at least 5 years full-time corporate experience
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42%
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N/A
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N/A
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Total revenues generated by "nondegree" executive education programs
(including open enrollment and custom programs)
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$5,200,000
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$3,500,000
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48%
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Total budget for nondegree executive education
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N/A
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N/A
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N/A
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Percent of overall executive education revenue that comes from custom programs to a single company
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36%
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45%
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-20%
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Percent of total revenues coming from custom programs to a specific group of companies or a consortium
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13%
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18%
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-28%
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Number of custom programs run
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30
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27
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11%
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Total revenues generated from custom programs
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$2,530,000
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$2,205,000
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14%
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Percent of participants from organizations with whom school has done business for three or more years
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43%
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N/A
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N/A
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Full course title
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Advanced Management Program
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Type of course
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General Management
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Course length
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4 weeks spaced over 4 months OR 3 consecutive weeks
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Class times
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Summer and Fall of each year
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Description
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Offered for over 47 years, the Advanced Management Program is designed to strengthen the leadership abilities and global strategic vision of senior executives. Participants acquire cutting-edge concepts and techniques for more creative problem-solving and decision-making through interaction with UNC faculty. The program enhances the participants ability to coordinate the functional areas of management to support implementation of the company's overall strategy, and strengthens the ability to solve complex, interfunctional problems in a creative and effective manner.
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Full course title
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Young Executives Institute
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Type of course
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General Management
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Course length
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Four weeks spaced over four months
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Class times
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Spring of each year
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Description
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This program is geared for high-potential middle managers. Its purpose is to prepare them for the challenges they will face as they assume greater responsibility within their organizations. The program provides an integrated view of managerial functions, and initiates strategic thinking. Participants seek to build on their own expertise, gain a better understanding of other functional areas and begin to think in terms of the whole organization.
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Full course title
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Program for Manager Development
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Type of course
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General Management
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Course length
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Two Weeks
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Class times
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Spring, Summer and Fall
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Description
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This course is designed to prepare high-potential middle managers for the leadership challenges of the twenty-first century. The program enhances current managerial effectiveness while preparing participants for future leadership roles within their organization. It allows participants to strengthen their cross-functional skills and gain a more strategic understanding of the business enterprise
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Full course title
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Program for Technology Managers
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Type of course
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General Management for Technology Managers
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Course length
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Two weeks spaced over two months
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Class times
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Spring
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Description
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The Program for Technology Managers is designed to help competent technical specialists develop the skills they need to become effective managers. It enhances both their own advancement potential and their company's competitive edge. Colleagues with diverse backgrounds in technology management bring a wealth of experiences to the program.
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Full course title
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Managing Innovation, R&D and Technology Transfer
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Type of course
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Functional Program
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Course length
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One week
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Class times
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Spring and Fall
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Description
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This program is designed to provide participants with the latest concepts for managing innovation, research and development, and technology transfer while simultaneously exploring its practical application.
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Full course title
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Financial Analysis for Non-Financial Managers
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Type of course
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Functional Program
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Course length
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Three days
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Class times
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Spring, Summer and Fall
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Description
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This program is designed for general managers who need to fully understand the financial position of their firms. This program helps successful managers develop new skills in understanding financial reports and budgets and enables them to learn to use financial information in making strategic decisions. It gives them the ability to communicate effectively about their firm's financial posture and interface more effectively with their firm's financial managers.
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Full course title
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Marketing Strategy and Planning
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Type of course
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Functional Program
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Course length
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3 Days
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Class times
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Spring, Summer and Fall
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Description
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This seminar focuses on the planning, development, and implementation of effective market-driven strategies designed to establish and maintain a sustainable competitive advantage. Participants learn how to assess the approach organizations must take in order to become world-class competitors, implement market-based management strategies, and develop and implement an effective marketing plan.
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Full course title
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New Managers Program
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Type of course
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General Management
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Course length
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One Week
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Class times
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Spring and Fall
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Description
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This intensive participant-centered program is designed to jump-start the newly appointed manager. It covers the basic management principles and techniques that are necessary for a successful start on a management career. The program has a general management focus, providing the new manager a solid grounding in accounting, finance, human resources, leadership, negotiations, communications, and team-building.
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Full course title
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Creating Competitive Advantage: The Balanced Scorecard
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Type of course
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Functional Program
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Course length
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3 Days
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Class times
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Spring and Fall
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Description
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This intensive, highly participative seminar is designed to take participants' organizations to the next level of successful competition. The latest techniques are used in the balanced scorecard management simulation to help students learn, understand, practice and apply those leading edge concepts needed for success into the 21st Century.
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Full course title
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Pricing Strategies and Tactics
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Type of course
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Functional Program
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Course length
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3 Days
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Class times
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Spring and Fall
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Description
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In this seminar, the formulation of pricing strategy and the successful integration of pricing into overall marketing strategy are addressed. Participants will learn how to think about pricing not just in terms of costs, but also in terms of perceived value and competitive price sensitivity, selecting strategic objectives for individual products and markets, establishing competitive pricing advantages, and using price to segment markets.
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New Open-Enrollment Programs
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New courses launched within past 2 years
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Managing Innovation, R&D and Technology Transfer
The Business of Human Resources
Creating Competitive Advantage: Balanced Scorecard
Performance Excellence: Organizational Self Assessment
Business Financial Management for Doctors
Strategic Management for Medical Professionals
Environmental Management for Competitive Advantage
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Overseas Programs / Partners
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Program
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J&J Finance Inst./Strategic Partnering in Finance
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Country
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Brazil, China
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Partner
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Johnson & Johnson
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Year established
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1994
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Program
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Iceland Strategy 2000
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Country
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Iceland
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Partner
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Icelandair, Sjova Almennar, Islandbanki
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Year established
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1998
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Non-University Partnerships
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Program
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The Business of Human Resources
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Partner
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Society for Human Resources Management
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Year established
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1998
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Program
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Mortgage Bankers Association Leadership Forum
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Partner
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Mortgage Bankers Association of America
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Year established
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1995
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Program
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American Financial Services Association Management
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Partner
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American Financial Services Association
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Year established
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1984
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Program
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National Multi Housing Council Executive Forum
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Partner
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National Multi Housing Council
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Year established
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1999
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Program
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Leadership Program
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Partner
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Center for Creative Leadership
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Year established
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1999
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Distance courses offered or planned
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Kenan-Flagler has joined forces with Mexico's Monterrey Institute of Technology and Higher Education (ITESM), a technology university, to create a Center for Innovation in Learning. Faculty from KFBS and ITESM are collaborating to design innovative new courses and cutting-edge teaching tools using the advanced technologies.
KFBS is also delivering a portion of a custom program via distance learning. This is also planned for open enrollment programs for follow-up action planning for participants. The school believes that teaching via this method is not viable for all courses. Rather, it works best for courses with high didactic content, and is less viable for higher levels of abstraction and for programs that require high levels of personal interaction.
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Nondegree functional
programs
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Nortel Networks
Glaxo Wellcome
Square D Company
Reichhold Chemicals
Sprint
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Nondegree general
programs
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AT&T
Lucent Technologies
Wachovia Corporation
Nortel Networks
Conoco
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Custom programs to a single company or consortium
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Bank of America
Johnson & Johnson
Kaiser Permanente
Burlington Industries
VF Corporation
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Organizations school has done business with for three or more years
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Partial List:
American Financial Services Association
Aon Consulting
AT&T
Equiva Services
Glaxo Wellcome
J.A. Jones Construction
Johnson & Johnson
Kaiser Permanente
Lucent Technologies
Milliken & Company
Mortgage Bankers Association
Nortel Networks
Square D Company
U.S. Navy
US Postal Service
Wachovia Corporation
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Date of
construction
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N/A
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Number of classrooms
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N/A
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Cost
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N/A
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Comments
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In March of 2000 UNC will open a new $23 million dollar executive education center. The facility will house two 65-seat tiered classrooms and two additional flat classrooms. Combined with the school's existing facility this will provide KFBS with a total of six classrooms and multiple breakout rooms. The facility will initially have 60 guest rooms for participants.
A new course is being offered in strategy for E-commerce. The program will focus on the frontier of the electronic marketplace, developing strategies for E-commerce, leading e-based organizational transformation, and building effective business coalitions.
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