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UC Berkeley
Haas School of Business
1999 Executive Education Profile
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ITEM
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1998-99
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1993-94
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% change
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Number of executive nondegree programs
(excluding multiple sessions of the same program)
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39
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18
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116%
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Number of executives attending above programs
(not including EMBA or part-time degree programs)
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3752
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513
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631%
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Percent of attending executives
who live within 45 miles of the school
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35%
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30%
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16%
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Percent of attending executives
who live or work overseas
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30%
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35%
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-15%
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Total participant days
(total participants x total length of programs)
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8219
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1596
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414%
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Percent of professors with at least 5 years full-time corporate experience
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20%
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N/A
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N/A
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Total revenues generated by "nondegree" executive education programs
(including open enrollment and custom programs)
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$4,900,000
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$1,200,000
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308%
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Total budget for nondegree executive education
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N/A
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N/A
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N/A
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Percent of overall executive education revenue that comes from custom programs to a single company
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20%
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5%
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300%
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Percent of total revenues coming from custom programs to a specific group of companies or a consortium
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20%
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5%
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300%
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Number of custom programs run
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10
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2
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400%
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Total revenues generated from custom programs
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$980,000
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$60,000
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1533%
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Percent of participants from organizations with whom school has done business for three or more years
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45%
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N/A
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N/A
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Full course title
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Berkeley Executive Program
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Type of course
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General Management
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Course length
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4 weeks
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Class times
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Oct. 3-29, 1999
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Description
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Designed for chief executive officers and other senior executives with responsibility for global strategic decisions, this intensive four week program focuses on transforming political, economic, and business uncertainties into successful competitive strategies.
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Full course title
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Berkeley Advanced Management Program
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Type of course
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General Management
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Course length
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15 days (3 days per month for 5 months)
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Class times
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February - June, 2000 September - December, 2000
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Description
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Participants learn how to maximize internal cross-functional effectiveness to develop an integrated, high performance business. Content covers the broad range of business disciplines such as finance, marketing, human resources, operations and technology. This program provides an excellent opportunity for senior executives to learn the best practices in the portfolio of business disciplines necessary to provide effective strategic leadership.
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Full course title
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Business Strategy in E-Commerce - HAAS CORE
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Type of course
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Strategic/General Management
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Course length
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3.5 days
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Class times
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Sept. 27-30, 1999 Jan. 31-Feb 3, 2000 May 2-5
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Description
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This program builds on the principles presented in "Information Rules," written by Haas faculty, Hal Varian and Carl Shapiro, and addresses the implications of the network economy for business strategy, marketing, and organizational development. The course also includes an overview of the infrastructure of Internet technology.
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Full course title
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Leading Change and Leveraging Culture - HAAS CORE
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Type of course
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Strategic/General Management
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Course length
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3.5 days
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Class times
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Oct. 31 - Nov. 3, 1999 April 16-19
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Description
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The program deals with issues of building a high performance cross functional organization and focuses on four characteristics essential leading successful changes in the organization. These include: change management capabilities, leadership requirements, leadership style, and organizational culture.
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Full course title
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Capturing the Value of Knowledge Management - HAAS
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Type of course
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Strategic/General Management
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Course length
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2 days
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Class times
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October 12-13, 1999 March 9-10, 2000 June 1-2
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Description
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This course presents strategies and best practices for capturing value from knowledge assets, building a knowledge-creating company, and creating market value. Knowledge Management is not just about speed and access (technology), but also how knowledge is put into action. Immediately following the course, there is the option to attend a one-day international conference of distinguished speakers.
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Full course title
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Strategic Supply Chain Management - HAAS CORE
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Type of course
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Strategic/General Management
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Course length
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3 days
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Class times
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Sept. 22-24, 1999 Jan. 26-28, 2000 May 15-17,
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Description
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This course is designed to introduce leading-edge concepts and best practices to overcome the challenges of new technologies, the complexity of worldwide operations, and the demand of increasing consumer expectations for more personalized and rapid response.
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Full course title
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Venture Capital Institute
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Type of course
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Strategic/General Management
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Course length
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2 weeks
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Class times
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Nov. 8-19, 1999 March 6-17, 2000
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Description
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The Venture Capital Institute has been developed to help people from outside the U.S. learn how the American high technology entrepreneurial model works, how venture capitalists decide where to allocate their funds, how their deals are structured, and how they work successfully with entrepreneurs to start new companies and help them grow. Sessions are organized and led by University of California faculty and by business professionals who have themselves started high technology companies, and who have or are currently building entrepreneurial ventures.
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Full course title
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Financial Analysis for Non-Financial Executives
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Type of course
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Functional
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Course length
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3 days
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Class times
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Oct. 25-27, 1999 March 22-24, 2000 June 14-1
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Description
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This program is designed to help executives make sound managerial and financial decisions by better understanding financial reports and budgets, by better analysis of financial information, and by better use of techniques to motivate and measure employee performance.
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Full course title
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Implementing Strategy
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Type of course
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Functional
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Course length
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2 days
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Class times
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Oct. 4-5, 1999 March 20-21, 2000 June 12-13,
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Description
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This program is built around the “four factors of strategy implementation” that helps executives gain control over the fundamental forces determining the successful implementation of their business strategies. The program is designed for business unit executives and owners as well as others who wish to increase their role in strategy.
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Full course title
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Marketing 2001
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Type of course
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Functional
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Course length
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5 days
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Class times
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Spring, 2000
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Description
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This program, designed for both marketing executives and general managers, is an overview and update on marketing practices, including a special emphasis on marketing and technology focusing on areas such as data mining and internet marketing.
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New Open-Enrollment Programs
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New courses launched within past 2 years
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Business Strategy in E-Commerce - HAAS CORE
Leading Change and Leveraging Culture - HAAS CORE
Capturing the Value of Knowledge Management - HAAS
Strategic Supply Chain Management - HAAS CORE
Venture Capital Institute
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Overseas Programs / Partners
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Program
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Financial Analysis for Non-Financial Executives
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Country
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China, Taiwan, Singapore
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Partner
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Dun & Bradstreet
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Year established
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1998
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Program
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Implementing Strategy
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Country
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China, Taiwan Singapore
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Partner
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Dun & Bradstreet
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Year established
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1999
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Non-University Partnerships
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Program
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MBE Advanced Management Program
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Partner
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University of St.Gallen
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Year established
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N/A
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Program
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Mid-Sized Pension Management Program
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Partner
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UAI
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Year established
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N/A
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Distance courses offered or planned
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Haas is currently exploring the appropriate method and application of electronic learning as both an enhancement of in-class education and as a vehicle for learning anytime, anywhere. The school believes that electronic education is viable for almost all courses as either an enhancement or replacement. However, some courses will always require the opportunity for personal interaction with faculty and executive peers.
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Nondegree functional
programs
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Conectiv
Hewlett Packard
Kodak
Kingston Technology
McData Corporation
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Nondegree general
programs
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Berlex Labs
Mitsubishi
Chevron
Synopsys
Marimba
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Custom programs to a single company or consortium
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AT&T
Sybase
Lucent Technologies
Swissair
Government of Hong Kong
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Organizations with whom school has done business with for three or more years
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AT&T
Boeing
Hitachi
Government of Hong Kong
Lucent Technologies
Sandia National Labs
Swissair
Sybase
Conective
Hewlett Packard
Daelim
DuPont
Kaiser Permanente
Bechtel
Kingston Technology
McData Corporation
Motorola
New york Mercantile Exchange
Pacific Bell
Pacific Gas & Electric
Sun Microsystems
Wells Fargo Bank
Social Security Administration
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Date of
construction
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1995
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Number of classrooms
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7
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Cost
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N/A
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Comments
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Facilities planning is being initiated by Haas this Fall.
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