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BUSINESSWEEK ONLINE: B-SCHOOLS: EXECUTIVE EDUCATION: PROFILES
Southern Methodist University
Cox School of Business
1999 Executive Education Profile
Address: Division of Executive and Management Development
PO Box 750333
Dallas, TX 75275-0333
E-Mail: execdev@mail.cox.smu.edu
Website: www.cox.smu.edu/execdev/exdev.html


Statistics  |   Primary Programs  |   New Open-Enrollment Programs  |   Overseas Programs
Non-University Partnerships  |   Distance Learning  |   Top Corporate Customers  |   Facilities  |   Back to Top
Statistics

ITEM 1998-99 1993-94 % change

Number of executive nondegree programs
(excluding multiple sessions of the same program)
59 15 293%

Number of executives attending above programs
(not including EMBA or part-time degree programs)
2581 1550 66%

Percent of attending executives
who live within 45 miles of the school
60% 50% 20%

Percent of attending executives
who live or work overseas
10% 16% -38%

Total participant days
(total participants x total length of programs)
9035 5878 53%

Percent of professors with at least 5 years full-time corporate experience 78% N/A N/A

Total revenues generated by "nondegree" executive education programs
(including open enrollment and custom programs)
$5,000,000 $2,200,000 127%

Total budget for nondegree executive education $5,000,000 $2,200,000 127%

Percent of overall executive education revenue that comes from custom programs to a single company 20% 3% 566%

Percent of total revenues coming from custom programs to a specific group of companies or a consortium 0% 0% N/A

Number of custom programs run 18 9 100%

Total revenues generated from custom programs $1,000,000 $70,000 1328%

Percent of participants from organizations with whom school has done business for three or more years 81% N/A N/A


Statistics  |   Primary Programs  |   New Open-Enrollment Programs  |   Overseas Programs
Non-University Partnerships  |   Distance Learning  |   Top Corporate Customers  |   Facilities  |   Back to Top
Primary Programs

Full course title Seminar for Senior Executives in the Oil and Gas Industry Type of course General Management
Course length 13 days Class times 8:00 a.m.-5:00 p.m.

Description This program is tailored to the oil & gas industry and the needs of its top-level managers.

Full course title Financial Planning & Control for Oil & Gas Company Type of course Finance
Course length 6 days Class times 8:00 a.m.-5:00 p.m.

Description A hands-on approach to mastering the essentials of the financial side of today's oil & gas industry.

Full course title Manangement of Managers: Leadership, Change and Renewal Type of course General Management
Course length 6 days Class times 8:00 a.m.-5:00 p.m.

Description This course offers an opportunity for self-assessment, and gives participants the necessary skills for effective leadership in today's changing business environment.

Full course title Advanced Management Program for Telecommunications Type of course Management
Course length 6 days Class times 8:00 a.m.-5:00 p.m.

Description This course provides strategic insight into the challenges and opportunities facing the telecommunications industry today.

Full course title The SMU First-Line Management Certificate Program Type of course Management Series
Course length 9 weeks Class times 6:00 p.m.-9:00 p.m.

Description Provides supervisors and new managers with a solid foundation in essential management skills and techniques.

Full course title The SMU Mid-Management Certificate Program Type of course Management Series
Course length 12 weeks Class times 6:00 p.m.-9:00 p.m.

Description This course is designed to give high-potential managers the knowledge they need to work cross-functionally within their organizations.

Full course title The SMU Fundamental of Telecom Certificate Program Type of course Series
Course length 8 weeks Class times 6:00 p.m.-9:00 p.m.

Description Designed to boost participants' overall understanding of telecommunications, for example technology, language, current state and future direction.

Full course title The SMU Sales Fundamental Certificate Program Type of course Series
Course length 9 weeks Class times 6:00 p.m.-9:00 p.m.

Description For high-potential sales professionals seeking practical knowledge for a successful sales career.

Full course title The Essentials of Finance & Accouting for Non-Fiancials Type of course Finance
Course length 2 days Class times 8:30 a.m.-4:30 p.m.

Description This course includes a review of finance and accounting concepts, an exploration of techniques for analyzing financial performance and managing operations with an eye toward the bottom line.

Full course title Managing for Value Creation Type of course General Management
Course length 2 days Class times 8:30 a.m.-4:30 p.m.

Description This course offers a survey of tools to assist managers in creating shareholder value.


Statistics  |   Primary Programs  |   New Open-Enrollment Programs  |   Overseas Programs
Non-University Partnerships  |   Distance Learning  |   Top Corporate Customers  |   Facilities  |   Back to Top
New Open-Enrollment Programs

New courses launched within past 2 years Advanced Mgmt Program for Telecommunications Executive
The Changing Role of the Controller
Implementing Economic Value-Added Management Systema
Managing for Value Creation
Selling on Value (And Not on Price)
The SMU Fundamentals of Telecom Certificate Program
The SMU Sales Fundamentals Certificate Program
Fundamentals of Human Resource Management


Statistics  |   Primary Programs  |   New Open-Enrollment Programs  |   Overseas Programs
Non-University Partnerships  |   Distance Learning  |   Top Corporate Customers  |   Facilities  |   Back to Top
Overseas Programs / Partners

Program The Saudi Aramco Global Business Program Country Arabia
Partner Saudi Aramco Year established 1998


Program Strategic Leadership Program for Oil & Gas Company Country U.K.
Partner N/A Year established 1994


Statistics  |   Primary Programs  |   New Open-Enrollment Programs  |   Overseas Programs
Non-University Partnerships  |   Distance Learning  |   Top Corporate Customers  |   Facilities  |   Back to Top
Non-University Partnerships

Program Leadership Program Partner Mechanical Svc Contractors of America Year established 1998


Program Management Program Partner Mechanical Svc Contractors of America Year established 1998


Statistics  |   Primary Programs  |   New Open-Enrollment Programs  |   Overseas Programs
Non-University Partnerships  |   Distance Learning  |   Top Corporate Customers  |   Facilities  |   Back to Top
Distance Learning

Distance courses offered or planned N/A


Statistics  |   Primary Programs  |   New Open-Enrollment Programs  |   Overseas Programs
Non-University Partnerships  |   Distance Learning  |   Top Corporate Customers  |   Facilities  |   Back to Top
Top Corporate Customers

Nondegree functional
programs
PDVSA
Nortel
Ericsson
EDS
Fujitsu


Nondegree general
programs
Saudi Aramco
SABRE
Marathon Oil
ARCO
Texas Instruments


Custom programs to a single company or consortium SABRE
Nortel
EDS
Southwestern Bell
Mobil


Organizations with whom school has done business with for three or more years Partial Selected Listing:
ADNOC
Alcon
AMOCO
Andersen Consulting
ARCO Associates
AT&T
Burlington Resources
DSC Communications
Dallas Public Schools
Dallas Semiconductor
EDS
Enron
Ericsson
Frito Lay
Fujitsu
GTE
Goodyear
IBM
JC Penney
Marathon Oil
MCI
MicroSoft
Mobil
Motorola
Nortel
PDVSA
Perot Systems
Pertamina
SABRE
Saudi Aramco
Southwestern Bell
Texas Instruments
Unocal
US Postal Service
Xerox


Statistics  |   Primary Programs  |   New Open-Enrollment Programs  |   Overseas Programs
Non-University Partnerships  |   Distance Learning  |   Top Corporate Customers  |   Facilities  |   Back to Top
Facilities

Date of
construction
1986 Number of classrooms 11 Cost $12,000,000

Comments SMU's portfolio is expanding to include speakers series, short courses, custom programs, telecommunications programs, sales/marketing courses, and E-commerce courses. Also, SMU will break ground on a new 32,000 square-foot executive education center in the fall of 2000, which will house four classrooms, an executive lounge, business center, two dining rooms, administrative offices, 14 breakout/seminar rooms and two patios.



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