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Southern Methodist University
Cox School of Business
1999 Executive Education Profile
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ITEM
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1998-99
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1993-94
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% change
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Number of executive nondegree programs
(excluding multiple sessions of the same program)
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59
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15
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293%
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Number of executives attending above programs
(not including EMBA or part-time degree programs)
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2581
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1550
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66%
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Percent of attending executives who live within 45 miles of the school
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60%
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50%
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20%
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Percent of attending executives who live or work overseas
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10%
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16%
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-38%
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Total participant days
(total participants x total length of programs)
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9035
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5878
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53%
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Percent of professors with at least 5 years full-time corporate experience
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78%
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N/A
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N/A
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Total revenues generated by "nondegree" executive education programs
(including open enrollment and custom programs)
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$5,000,000
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$2,200,000
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127%
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Total budget for nondegree executive education
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$5,000,000
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$2,200,000
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127%
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Percent of overall executive education revenue that comes from custom programs to a single company
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20%
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3%
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566%
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Percent of total revenues coming from custom programs to a specific group of companies or a consortium
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0%
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0%
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N/A
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Number of custom programs run
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18
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9
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100%
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Total revenues generated from custom programs
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$1,000,000
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$70,000
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1328%
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Percent of participants from organizations with whom school has done business for three or more years
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81%
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N/A
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N/A
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Full course title
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Seminar for Senior Executives in the Oil and Gas Industry
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Type of course
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General Management
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Course length
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13 days
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Class times
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8:00 a.m.-5:00 p.m.
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Description
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This program is tailored to the oil & gas industry and the needs of its top-level managers.
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Full course title
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Financial Planning & Control for Oil & Gas Company
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Type of course
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Finance
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Course length
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6 days
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Class times
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8:00 a.m.-5:00 p.m.
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Description
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A hands-on approach to mastering the essentials of the financial side of today's oil & gas industry.
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Full course title
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Manangement of Managers: Leadership, Change and Renewal
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Type of course
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General Management
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Course length
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6 days
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Class times
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8:00 a.m.-5:00 p.m.
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Description
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This course offers an opportunity for self-assessment, and gives participants the necessary skills for effective leadership in today's changing business environment.
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Full course title
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Advanced Management Program for Telecommunications
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Type of course
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Management
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Course length
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6 days
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Class times
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8:00 a.m.-5:00 p.m.
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Description
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This course provides strategic insight into the challenges and opportunities facing the telecommunications industry today.
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Full course title
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The SMU First-Line Management Certificate Program
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Type of course
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Management Series
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Course length
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9 weeks
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Class times
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6:00 p.m.-9:00 p.m.
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Description
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Provides supervisors and new managers with a solid foundation in essential management skills and techniques.
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Full course title
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The SMU Mid-Management Certificate Program
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Type of course
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Management Series
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Course length
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12 weeks
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Class times
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6:00 p.m.-9:00 p.m.
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Description
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This course is designed to give high-potential managers the knowledge they need to work cross-functionally within their organizations.
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Full course title
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The SMU Fundamental of Telecom Certificate Program
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Type of course
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Series
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Course length
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8 weeks
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Class times
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6:00 p.m.-9:00 p.m.
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Description
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Designed to boost participants' overall understanding of telecommunications, for example technology, language, current state and future direction.
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Full course title
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The SMU Sales Fundamental Certificate Program
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Type of course
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Series
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Course length
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9 weeks
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Class times
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6:00 p.m.-9:00 p.m.
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Description
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For high-potential sales professionals seeking practical knowledge for a successful sales career.
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Full course title
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The Essentials of Finance & Accouting for Non-Fiancials
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Type of course
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Finance
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Course length
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2 days
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Class times
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8:30 a.m.-4:30 p.m.
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Description
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This course includes a review of finance and accounting concepts, an exploration of techniques for analyzing financial performance and managing operations with an eye toward the bottom line.
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Full course title
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Managing for Value Creation
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Type of course
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General Management
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Course length
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2 days
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Class times
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8:30 a.m.-4:30 p.m.
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Description
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This course offers a survey of tools to assist managers in creating shareholder value.
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New Open-Enrollment Programs
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New courses launched within past 2 years
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Advanced Mgmt Program for Telecommunications Executive The Changing Role of the Controller Implementing Economic Value-Added Management Systema Managing for Value Creation Selling on Value (And Not on Price) The SMU Fundamentals of Telecom Certificate Program The SMU Sales Fundamentals Certificate Program Fundamentals of Human Resource Management
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Overseas Programs / Partners
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Program
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The Saudi Aramco Global Business Program
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Country
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Arabia
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Partner
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Saudi Aramco
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Year established
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1998
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Program
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Strategic Leadership Program for Oil & Gas Company
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Country
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U.K.
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Partner
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N/A
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Year established
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1994
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Non-University Partnerships
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Program
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Leadership Program
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Partner
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Mechanical Svc Contractors of America
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Year established
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1998
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Program
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Management Program
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Partner
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Mechanical Svc Contractors of America
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Year established
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1998
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Distance courses offered or planned
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N/A
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Nondegree functional programs
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PDVSA
Nortel
Ericsson
EDS
Fujitsu
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Nondegree general programs
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Saudi Aramco
SABRE
Marathon Oil
ARCO
Texas Instruments
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Custom programs to a single company or consortium
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SABRE
Nortel
EDS
Southwestern Bell
Mobil
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Organizations with whom school has done business with for three or more years
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Partial Selected Listing:
ADNOC
Alcon
AMOCO
Andersen Consulting
ARCO Associates
AT&T
Burlington Resources
DSC Communications
Dallas Public Schools
Dallas Semiconductor
EDS
Enron
Ericsson
Frito Lay
Fujitsu
GTE
Goodyear
IBM
JC Penney
Marathon Oil
MCI
MicroSoft
Mobil
Motorola
Nortel
PDVSA
Perot Systems
Pertamina
SABRE
Saudi Aramco
Southwestern Bell
Texas Instruments
Unocal
US Postal Service
Xerox
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Date of construction
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1986
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Number of classrooms
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11
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Cost
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$12,000,000
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Comments
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SMU's portfolio is expanding to include speakers series, short courses, custom programs, telecommunications programs, sales/marketing courses, and E-commerce courses. Also, SMU will break ground on a new 32,000 square-foot executive education center in the fall of 2000, which will house four classrooms, an executive lounge, business center, two dining rooms, administrative offices, 14 breakout/seminar rooms and two patios.
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