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IMD
The International Institute for Management Development
1999 Executive Education Profile
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ITEM
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1998-99
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1993-94
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% change
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Number of executive nondegree programs
(excluding multiple sessions of the same program)
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74
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68
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8%
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Number of executives attending above programs
(not including EMBA or part-time degree programs)
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4979
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2574
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93%
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Percent of attending executives
who live within 45 miles of the school
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5%
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4%
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25%
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Percent of attending executives
who live or work overseas
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86%
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87%
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-2%
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Total participant days
(total participants x total length of programs)
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49200
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24167
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103%
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Percent of professors with at least 5 years full-time corporate experience
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8%
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N/A
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N/A
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Total revenues generated by "nondegree" executive education programs
(including open enrollment and custom programs)
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$35,333,000
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$20,900,000
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69%
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Total budget for nondegree executive education
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$32,119,000
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$20,000,000
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60%
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Percent of overall executive education revenue that comes from custom programs to a single company
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39%
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29%
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34%
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Percent of total revenues coming from custom programs to a specific group of companies or a consortium
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18%
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22%
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-19%
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Number of custom programs run
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54
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32
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68%
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Total revenues generated from custom programs
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$20,427,000
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$10,754,000
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89%
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Percent of participants from organizations with whom school has done business for three or more years
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88%
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N/A
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N/A
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Full course title
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Program For Executive Development (PED)
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Type of course
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General Management
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Course length
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Ten weeks: 2 modules of 5 weeks each
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Class times
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Mon-Fri 8:30-19:00 Sat 8:30-13:00 Wk5/10 Thurs 8:30-16:30 and no Fri/Sat
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Description
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Designed for high-potential and mid-level managers. Module 1 provides functional tools and processes for business unit management, emphasizing marketing, operations, finance, innovation, change, teamwork, and cross-functional integration. Module 2 focuses on international strategy, value creation, corporate complexity and leadership in multi-business enterprises.
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Full course title
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Orchestrating Winning Performance (OWP)
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Type of course
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General Management
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Course length
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Six days (including a weekend)
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Class times
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Wed-Sat 8:30-22:00; Sun-Mon 8:30-18:00 social Event Sun 18:00-22:00
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Description
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This program involves every faculty member in presenting IMD's most recent insights on a range of important management topics. Oriented to problem-solving, it encourages participants to change the way they view the business. Participants can "design" their own programs through elective streams that meet their own and their company's needs.
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Full course title
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Seminar For Senior Executives (SSE)
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Type of course
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General Management
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Course length
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Three weeks
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Class times
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Wk1:T-F8:30-18 Sat8:30-16 Wk2:M-F8:30-18 Sat8:30-12 Wk3:M-Th8:30-18 F8:30-12
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Description
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This program is designed to enhance the leadership capability of senior executives by helping them to identify future value creating opportunities with great pay-off; energize their organization for growth; and focus their personal agenda on critical action points.
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Full course title
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Managing Corporate Resources
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Type of course
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General Management
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Course length
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Four weeks
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Class times
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Wk1/2 M-Th8:30-18:00 F8:30-22:30 Sat8:30-12:00 Wk3/4 M-Th8:30-18:00 F8:30-13:00
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Description
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For recently appointed business unit managers and high level functional managers who support the business unit. Provides a rigorous but practical and comprehensive review of the knowledge, skills, and processes required to run a business unit effectively in today's fast-changing environment.
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Full course title
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International Program for Board Members (IPBM)
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Type of course
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General Management
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Course length
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Three days
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Class times
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08:30 - 18:00
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Description
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For new and experienced directors sitting on main boards. The course focuses on the key forces involved in directing and controlling corporations and the growing pressures to alter the way boards function. Participants will leave with clear ideas about what they might do differently and how their board can add real value to the corporation.
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Full course title
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Building On Talent (BOT)
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Type of course
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General Management
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Course length
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3 Wks:one module of 2wks and 1 module W1:8:30-20(M)19:45(T)18:45(W-Th)18(F-Sat)
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Class times
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W2: 8:30-15(Sun)19:15(M-W)18(Th)12(F) W3: 8:30-9:15(M-W)18(Th)15(F)
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Description
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Designed to broaden junior managers' overall business understanding and improve their personal effectiveness. The program enables them to work better across functions and develops analytical, team-working, and communication skills. Participants develop a personal improvement agenda to move their career upwards.
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Full course title
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Mobilizing People (MP)
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Type of course
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Leadership
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Course length
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Two weeks
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Class times
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08:30 - 18:00 typically; 08:30 - 23:30 on some day
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Description
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This program improves a manager's ability to influence others and orchestrate their talents to meet corporate, divisional, team or project objectives. It examines techniques to develop individual energy and gives peer group and faculty feedback on personal performance. Includes a three-day, outdoor, team-leading exercise in the mountains.
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Full course title
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Senior Executive Forum (SEF)
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Type of course
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General Management
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Course length
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Three days
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Class times
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08:30 - 18:00
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Description
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The program provides senior executives an opportunity to discuss topics of current concern with peers, high-level guest speakers, and selected IMD faculty. Fall 1999 and Spring 2000 sessions are designed for executives who are grappling with making acquisitions and alliances perform to their expectations.
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Full course title
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Managing Technology Enterprise (MTE)
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Type of course
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General Management
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Course length
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Nine weeks - three modules of 3 weeks each
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Class times
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Mon-Fri 8:30-18:15 Sat. 8:30-12:00 Wks 3/6/9 No Sat Class and Fri. 8:30-12:00
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Description
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This course is offered in conjunction with the two Swiss Federal Institutes of Technology in Zurich and Lausanne. It gives experienced executives with a technical background a thorough, wide ranging preparation to undertake general management responsibilities in the technology-intensive 21st century.
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Full course title
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Managing for Marketing Success
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Type of course
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Functional - Marketing
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Course length
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Two weeks
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Class times
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I:M-F8:30-18:00 Sat8:30-12:30 II: M,W,Thurs8:30-17:30 Tues8:30-18:00 F8:30-12:00
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Description
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The course looks at the marketing process as a whole as it applies to both manufacturing and service companies. It examines how the role of marketing is changing to become broader, non-functional, and more strategic. It also looks at ways to develop a market-driven organization and how a company can change the competitive rules in its industry.
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New Open-Enrollment Programs
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New courses launched within past 2 years
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Senior Executive Forum (SEF)
Building on Talent (BOT)
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Overseas Programs / Partners
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Program
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Job of the Chief Executive
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Country
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Singapore
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Partner
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Singapore Institute of Management
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Year established
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1981
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Program
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Bertelsman
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Country
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U.S.A. / Switzerland
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Partner
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Harvard Business School
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Year established
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1998
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Program
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Deloitte Touche Tohmatsu
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Country
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U.S.A,, France, Malaysia
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Partner
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Northwestern/Columbia
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Year established
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1992
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Program
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NOKIA
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Country
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Finland / China / U.S.A.
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Partner
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None
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Year established
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1994
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Program
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Pechiney
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Country
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France, U.S.A.
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Partner
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None
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Year established
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1996
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Non-University Partnerships
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Program
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Managing the Technology Enterprise
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Partner
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ETH / EPFL- Switzerland
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Year established
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1995
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Program
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Corporate University
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Partner
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Daimler Chrysler Corporate University
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Year established
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1998
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Program
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Corporate University
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Partner
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Swiss Reinsurance Corporate Univ.
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Year established
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1999
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Distance courses offered or planned
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IMD currently uses the internet to support on-campus learning (e.g. for industry analysis projects) and before and between modules in longer programs (e.g. functional fundamentals and project-based activity learning). This is a hybrid approach -- there is always some face-to-face learning activities included.
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Nondegree functional
programs
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Nestle SA
Hoechst AG
Philips Electronics NV
Heineken NV
Tetra Pak International SA
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Nondegree general
programs
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Caterpillar Inc.
Deloitte Touche Tohmatsu
British Telecommunications Plc
Nokia Corporation
LEGO Group
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Custom programs to a single company or consortium
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Nestle SA
A.P. Moller Maersk
UBS AG
Norsk Hydro ASA
ABB Asea Brown Boveri Ltd
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Organizations school has done business with for three or more years
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None
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Date of
construction
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8993
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Number of classrooms
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7
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Cost
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$25,000,000
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Comments
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IMD is involved in a $13 million construction project that will build four classrooms, a distance learning and network center and expand the schools custom and open enrollment offerings.
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