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Ashridge
Ashridge Management College
1999 Executive Education Profile
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ITEM
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1998-99
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1993-94
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% change
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Number of executive nondegree programs
(excluding multiple sessions of the same program)
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29
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31
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-7%
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Number of executives attending above programs
(not including EMBA or part-time degree programs)
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1370
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1148
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19%
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Percent of attending executives
who live within 45 miles of the school
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N/A
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N/A
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N/A
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Percent of attending executives
who live or work overseas
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26%
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19%
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36%
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Total participant days
(total participants x total length of programs)
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31750
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24920
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27%
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Percent of professors with at least 5 years full-time corporate experience
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70%
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N/A
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N/A
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Total revenues generated by "nondegree" executive education programs
(including open enrollment and custom programs)
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$23,023,000
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$15,456,000
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48%
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Total budget for nondegree executive education
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N/A
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N/A
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N/A
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Percent of overall executive education revenue that comes from custom programs to a single company
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57%
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45%
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26%
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Percent of total revenues coming from custom programs to a specific group of companies or a consortium
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0%
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0%
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N/A
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Number of custom programs run
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260
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205
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26%
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Total revenues generated from custom programs
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$13,202,000
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$6,923,000
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90%
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Percent of participants from organizations with whom school has done business for three or more years
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60%
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N/A
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N/A
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Full course title
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The General Management Program
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Type of course
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General management
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Course length
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4 weeks (2x2 week modules)
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Class times
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08.30-21.00
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Description
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An integrative program that develops the ability to take a general management perspective in day-to-day management and in leading change.
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Full course title
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Strategy and Leadership
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Type of course
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Strategic leadership
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Course length
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11 days
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Class times
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09.00-21.00
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Description
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Based on a belief that strategy and leadership should be learned together, this course develops skills to create vision, formulate strategy, and build the leadership capability to implement.
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Full course title
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Developing Business and Leadership Skills
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Type of course
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Broad functional and skills development
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Course length
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12 days
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Class times
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08.30-21.00
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Description
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Participants develop a personal learning agenda, using data from pre-program prep and a 360-degree instrument. Learning needs are then met through core sessions on key management skills, complemented by electives. A business simulation and team exercises run through the program to integrate learning.
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Full course title
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Building Market Focus
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Type of course
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Marketing
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Course length
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12 days
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Class times
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09.00-21.00
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Description
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Provides skills development in business development and marketing, and personal skills to create more market focus within one's organization.
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Full course title
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The Ashridge Leadership Program
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Type of course
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Leadership
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Course length
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5 days
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Class times
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08.30-21.00
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Description
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This program is part of a nine month development process. Each participant has a personal leadership coach who meets them before, during, and after the program. Focus is on understanding and improving leadership styles.
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Full course title
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Performance through People
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Type of course
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Performance Management
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Course length
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5 days
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Class times
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09.00-21.00
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Full course title
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Finance for Managers
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Type of course
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Finance
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Course length
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5 days
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Class times
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09.00-21.00
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Full course title
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Project Management in Action
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Type of course
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Project Management
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Course length
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5 days
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Class times
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09.00-21.00
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Description
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Incorporates critical chain theory alongside organizational and people issues in projects. Uses a major integrative simulation.
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Full course title
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Strategic Human Resources Management
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Type of course
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HR
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Course length
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5 days
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Class times
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09.00-19.00
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Full course title
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Influencing Strategies and Skills
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Type of course
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Personal Skills
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Course length
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5 days
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Class times
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09.00-21.00
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New Open-Enrollment Programs
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New courses launched within past 2 years
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Leading Complex Teams
Leading Strategy and Change
Global Strategy
Consulting Skills I
Consulting Skills II
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Overseas Programs / Partners
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Program
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The Ashridge Leadership Program
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Country
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Australia
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Partner
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Monash Mt Eliza Business School
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Year established
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1998
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Program
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Custom program for Oxford University Press
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Country
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U.S.
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Partner
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Cornell
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Year established
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1997
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Program
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Custom program for ITTI
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Country
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U.S.
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Partner
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Duke Fuqua
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Year established
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1996
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Program
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Custom, for Thorn
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Country
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U.S.
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Partner
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Babson College
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Year established
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1995
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Program
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Custom for Rexam
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Country
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U.S.
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Partner
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Duke
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Year established
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1996
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Non-University Partnerships
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Program
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Managing Corporate Community Investment
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Partner
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Business in the Community
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Year established
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1995
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Distance courses offered or planned
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Ashridge online provides learning delivered over company intranets. There is a learning infrastructure (including self assessment, links to learning resources, etc.) and 10 corporate learning modules -- these cover topics such as strategic awareness, marketing, IT awareness, project management, and leadership.
The modules combine inputs on theory, reflective and practical exercises, and mini-cases studies. They do not replicate the classroom, but they do aim to engage the learner in using her/his prior experiences and in applying learning. The aim of Ashridge online is to bring quality management education to wider populations than are able to attend B-schools.
Complementary services are available, but Ashridge online also works standalone. The school does not expect it to replace classroom-based programs, but it does expect it to begin to impact on classroom time, by enabling all participants to get to an agreed base level before coming together or in inter-module work.
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Nondegree functional
programs
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Philip Morris Europe
London Electricity
Carl Zeiss
SmithKline Beecham
London Underground
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Nondegree general
programs
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Tarmac
Volkswagen
PriceWaterhouseCoopers
Unilever
Thorn
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Custom programs to a single company or consortium
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BT (telecom)
Royal PTT Nederland (telecom)
BBC (broadcasting)
NatWest Bank
Sandoz Pharma
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Organizations school has done business with for three or more years
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Ashridge has too many customers to list. They include all of the above, plus others from different countries and sectors
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Date of
construction
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1814
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Number of classrooms
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15
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Cost
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N/A
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Comments
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Ashridge is extending its Learning Resource Center by adding six new bedrooms and replacing a further 24. The school is also adding one new teaching room and eight syndicate/observation rooms. In addition, Ashridge is implementing two new open programs for 2000. It recently launched the Virtual Learning Resource Center to give participants access via the Internet between modules and for pre- and post-program work. It also launched Ashridge Online, delivering learning via company intranets, to help clients create corporate learning environments. Users include Prudential, Cap Gemini, British Airways.
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