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Cranfield School of Management
1999 Executive Education Profile
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ITEM
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1998-99
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1993-94
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% change
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Number of executive nondegree programs
(excluding multiple sessions of the same program)
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208
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115
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80%
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Number of executives attending above programs
(not including EMBA or part-time degree programs)
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6819
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3589
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89%
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Percent of attending executives
who live within 45 miles of the school
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15%
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17%
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-12%
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Percent of attending executives
who live or work overseas
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39%
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28%
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39%
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Total participant days
(total participants x total length of programs)
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29248
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15608
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87%
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Percent of professors with at least 5 years full-time corporate experience
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95%
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N/A
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N/A
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Total revenues generated by "nondegree" executive education programs
(including open enrollment and custom programs)
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$25,022,400
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$13,819,200
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81%
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Total budget for nondegree executive education
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N/A
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N/A
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N/A
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Percent of overall executive education revenue that comes from custom programs to a single company
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45%
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35%
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28%
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Percent of total revenues coming from custom programs to a specific group of companies or a consortium
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3%
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3%
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0%
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Number of custom programs run
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94
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38
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147%
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Total revenues generated from custom programs
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$12,010,752
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$5,251,296
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128%
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Percent of participants from organizations with whom school has done business for three or more years
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64%
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N/A
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N/A
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Full course title
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Senior Managers' Program
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Type of course
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General management open program
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Course length
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2 weeks
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Class times
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3 per year
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Description
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The program concentrates on providing an integrated view of management. It has an intensive personal focus and involves a concentrated period of activities designed to give participants an opportunity to develop leadership and strategic management skills.
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Full course title
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Organizational and Interpersonal Skills in Management
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Type of course
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Open Program
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Course length
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5 days, plus 2 day follow up
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Class times
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4 times per year
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Description
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An indepth personal development experience which helps to develop emotional intelligence, a crucial skill in achieving organizational success. There is a high degree of personal attention afforded -- a maximum of 12 participants are enrolled, with two tutors.
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Full course title
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Advanced Partner Manager Program
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Type of course
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Custom, general management and personal development
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Course length
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2 weeks
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Class times
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2 per year
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Description
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Recognizing the benefits and challenges of working in partnership with third parties such as software houses systems integrators and consultancies, this program enables partner managers to develop the business and personal skills to make partnerships work.
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Full course title
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Senior Management Development Program
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Type of course
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Custom general management
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Course length
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2 modules of 1 week each
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Class times
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2 per year
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Description
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The program brings together managers from countries around the world and has two key themes: Competing in Changing Markets and Driving the Strategy Forward. Two projects bring together cross-functional and cross-boundary teams.
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Full course title
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The Director as Strategic Leader
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Type of course
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Open strategic management
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Course length
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5 days
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Class times
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3 per year
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Description
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The program has been running for 10 years and attracts a worldwide audience. The diversity of participants and the learning opportunities this provides is a key element of the course. The focus is on the process of strategic management and participants' personal role as a director in implementing stratgeic change.
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Full course title
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Stepping into Leadership Shakespeare's Henry V
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Type of course
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Open Enrollment
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Course length
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2 days
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Class times
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Summer
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Description
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Run in conjunction with the Globe Theater by Richard Olivier, this program and its sister program -- Emotional and Political Intelligence, which is based on the play Julius Caeser -- both combine techniques from the world of arts and theater training with more traditional management approaches.
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Full course title
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Logistics Management Program
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Type of course
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Cross functional open program
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Course length
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5 days
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Class times
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2 per year
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Description
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Established 15 years ago, this program explores all key management aspects of the total business activity which are involved in delivering customer service.
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Full course title
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Global Strategic Marketing Management
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Type of course
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Functional Open Enrollment
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Course length
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5 days
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Class times
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2 per year
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Description
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A new program for managers with responsibility for global marketing strategy. It develops the professional skills needed to create and deliver customer and shareholder value on a global basis.
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Full course title
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Breakthrough Strategic Thinking
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Type of course
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Open Enrollment
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Course length
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3 days
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Class times
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3 per year
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Description
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This program addresses head-on the questions of dealing with difficult strategic issues. It uses a simulation to drive home the messages of strategic thinking as helicopter vision.
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Full course title
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Implementing International Strategic Partnering
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Type of course
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Open Enrollment
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Course length
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4 days
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Class times
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1 per year
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Description
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A new program with international faculty which takes an indepth look at the issues faced by organizations when developing and maintaining an international partnering relationship.
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New Open-Enrollment Programs
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New courses launched within past 2 years
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Strategic Partnering
Organizational Transformation through HRM
The Alchemy of Leadership
Cross-Border Logistics
Logistics in the Boardroom
Organizational Politics and IT Management
Presence and Peak Performance
Profit - the Role of World Class Marketing
The Non-Exectuive Directors' Seminar
Effective Consulting Skills
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Overseas Programs / Partners
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Program
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International Business Program
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Country
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France
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Partner
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None
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Year established
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1997
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Program
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Strategic Management in the Service Sector
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Country
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France, Belgium, Austria
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Partner
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None
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Year established
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1994
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Program
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Entrepreneurship for Senior Managers
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Country
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France, Italy, UK
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Partner
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SDA Bocconi Groupe ESC Lyon
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Year established
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1998
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Program
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Multi Source Feedback Principles and Practice
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Country
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Italy
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Partner
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SDA Bocconi
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Year established
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1998
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Program
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Introduction to Logistics
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Country
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USA
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Partner
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Ohio State University
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Year established
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1997
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Non-University Partnerships
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Program
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Service Management Program
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Partner
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Lufthansa Corporate University
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Year established
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None
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Program
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Senior Management Program
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Partner
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Oxford Group
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Year established
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None
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Program
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Trade Union Management in Switzerland Czech Republic
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Partner
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Public Services International
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Year established
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N/A
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Distance courses offered or planned
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Cranfield uses the Internet as a medium for enhancing existing services to clients. For example the school runs a number of electronic communities to continue the communication between delegates and faculty after the course and during modular courses. Materials are being developed to provide supplementary learning for delegates. The school feels that the Internet is a very useful tool for specific applications but does not consider that it will ever be effective to develop senior managers solely through distance learning. The added value that is provided by an experienced member of faculty facilitating the sharing of expertise amongst a peer group cannot be replicated by technology.
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Nondegree functional
programs
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BT
Barclaycard
Foster Wheeler Energy
NatWest Bank Plc
United Distillers and Vintners
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Nondegree general
programs
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BT
Colgate Palmolive
DHL
Guardian Insurance
Railtrack
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Custom programs to a single company or consortium
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Nissan Motor Manufacturing
Mitsubishi Electric
BT
British Gas
Legal and General
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Organizations school has done business with for three or more years
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Cranfield has an active customer base of over 1000 organizations. The twenty organizations sending the most delegates for 1998 are:
Andersen Consulting
BT
Barclays Bank
BBC Television Centre
Boots the Chemist
British Gas
Colgate Palmolive
Deutsche Genossenschaftes Bank
DHL International
Guardian insurance
Halifax plc
ICL
Kvaerner
NatWest
Nissan
PandO Nedloyd
Pilkington
Saudi Telecom
Visa International
Unison
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Date of
construction
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1995
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Number of classrooms
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8
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Cost
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$10,000,000
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Comments
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Cranfield plans to expand its custom programs and to run an additional international consortium.
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