| BUSINESSWEEK ONLINE: B-SCHOOLS: EXECUTIVE EDUCATION: PROFILES
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Cornell University Johnson Graduate School of Management 1999 Executive Education Profile |
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Non-University Partnerships | Distance Learning | Top Corporate Customers | Facilities | Back to Top |
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| ITEM | 1998-99 | 1993-94 | % change |
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Number of executive nondegree programs (excluding multiple sessions of the same program) |
15 | 15 | 0% |
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Number of executives attending above programs (not including EMBA or part-time degree programs) |
451 | 452 | -1% |
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Percent of attending executives who live within 45 miles of the school |
11% | 17% | -36% |
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Percent of attending executives who live or work overseas |
24% | 10% | 140% |
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Total participant days
(total participants x total length of programs) |
2939 | 2176 | 35% |
| Percent of professors with at least 5 years full-time corporate experience | N/A | N/A | N/A |
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Total revenues generated by "nondegree" executive education programs (including open enrollment and custom programs) |
$1,482,220 | $974,991 | 52% |
| Total budget for nondegree executive education | N/A | N/A | N/A |
| Percent of overall executive education revenue that comes from custom programs to a single company | 33% | 30% | 10% |
| Percent of total revenues coming from custom programs to a specific group of companies or a consortium | 0% | 0% | N/A |
| Number of custom programs run | 6 | 8 | -25% |
| Total revenues generated from custom programs | $485,745 | $291,967 | 66% |
| Percent of participants from organizations with whom school has done business for three or more years | 36% | N/A | N/A |
Non-University Partnerships | Distance Learning | Top Corporate Customers | Facilities | Back to Top |
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| Full course title | Executive Development Program | Type of course | General Management | |
| Course length | A four-week program | Class times | June 11-July 7, 2000 |
| Description | An intensive, interactive learning experience, EDP helps participants acquire leadership skills that add value to their sponsoring organizations. Key themes include: improving individual and organizational productivity, enhancing decision-making, managing in the global environment, and strategy development and implementation. Those attending enhance their strategic vision, develop a general management perspective, advance their managerial skills, build cross-functional competencies, and acquire effective techniques for managing change. Each year individuals from throughout the world come together in EDP to explore the challenges and opportunities facing organizations. |
| Full course title | Manager Development Program | Type of course | General Management | |
| Course length | A two-week program | Class times | May 14-26, 2000 |
| Description | The successful manager must be able to lead individuals, think strategically, integrate business functions, and manage organizational change. The Manager Development Program focuses on these four major themes, providing functional managers with a broader management perspective. |
| Full course title | Strategic Decision Making and Critical Thinking | Type of course | Leadership | |
| Course length | A one-week program | Class times | October 31-November 5, 1999; April 9-14, 2000 |
| Description | High-quality decisions are essential for strong business performance, but few people get the training they need to make good decisions consistently. This program provides the skills and techniques for making high-quality decisions: determining the process, properly defining the problem to be solved (framing the issue), gathering intelligence, coming to a conclusion, and learning from experience. Participants learn how to enhance the effectiveness of their own personal styles and improve the dynamics of the groups they manage and participate in. |
| Full course title | Executive Leadership: Shaping the Future | Type of course | Leadership | |
| Course length | A one-week program | Class times | October 8-13, 2000 |
| Description | To be effective in the current business environment, executives must possess leadership skills and strategic capabilities. This program helps executives to assess and develop their leadership skills; explore leadership styles that are suited to a complex environment; and master the process of corporate strategy development and implementation. This program is designed for senior executives who have bottom line responsibilities and contribute to the strategic decisions of their firms. |
| Full course title | Leadership Development Program | Type of course | Leadership | |
| Course length | A one-week program | Class times | April 16-21, 2000; September 17-22, 2000 |
| Description | Effective leadership requires the ability to deal with complexity and cope with change. In addition, a superb leader is able to set a clear and inspiring direction, create an enabling work environment, and provide expert coaching and feedback. This program offers the high-potential manager the skills required to meet those challenges. |
| Full course title | Leading Organizational Change | Type of course | General Management | |
| Course length | A one-week program | Class times | April 30-May 5, 2000 |
| Description | The current business environment is one of rapid and continuous change. Such a dynamic environment requires that individuals, teams, and organizations be equipped to lead and manage all types of change, including strategic, structural, cultural, and technological. This program is designed to provide executives and managers with the full range of strategies, frameworks, and skills necessary to be change leaders. |
| Full course title | Finance and Accounting for Nonfinancial Managers | Type of course | Finance | |
| Course length | A one-week program | Class times | October 17-22, 1999; May 14-19, 2000 |
| Description | Finance and accounting are the tools and language of management decision making, and all managers must understand the financial implications of their decisions. This program provides the experienced nonfinancial manager with the financial knowledge necessary to understand financial statements, cash flow, and investment data. Understanding this financial knowledge will allows students to more effectively participate in financial planning, decision making, and performance evaluation. |
| Full course title | Marketing Strategy | Type of course | Marketing | |
| Course length | A one-week program | Class times | May 7-12, 2000 |
| Description | This program is designed to help product managers, category managers, and all other marketing professionals, as well as strategic planners, to better understand both existing and future markets. Participants will learn to effectively analyze markets in which their firms are competing, identify opportunities in future markets where their firms may compete, and determine strategies to gain competitive advantages sought in these markets. Participants will discover tools for anticipating and tracking the market forces that will shape the futures of their organizations. |
| Full course title | Competitive Strategies for E-Commerce | Type of course | Marketing | |
| Course length | A one-week program | Class times | April 9-14, 2000 |
| Description | The Internet has revolutionized the current business environment, creating tremendous opportunities for those savvy enough to compete in the new electronic marketplace. All companies must consider the strategic and operational implications of E-commerce to remain competitive and successful. This program provides participants with a comprehensive understanding of the latest thinking on E-commerce, and strategies for transforming their companies into successful e-companies. This program is intended for executives from a range of functional areas with responsibilities for determining the e-commerce strategies for their organizations. |
| Full course title | Manufacturing Executive Program | Type of course | Operations | |
| Course length | A one-week program | Class times | September 12-17, 1999; September 17-22, 2000 |
| Description | This program provides senior managers in manufacturing companies the tools and concepts for defining the role of manufacturing in the corporate strategy to effectively position their companies for global competition. It explores successful and innovative ways to achieve high investment return by improving the commitment and performance of the manufacturing workforce and by improving manufacturing efficiency through new processes, technologies, and systems. |
Non-University Partnerships | Distance Learning | Top Corporate Customers | Facilities | Back to Top |
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| New courses launched within past 2 years |
Manager Development Program Executive Leadership: Shaping the Future Leadership Development Program Leading Organizational Change Competitive Strategies for E-Commerce |
Non-University Partnerships | Distance Learning | Top Corporate Customers | Facilities | Back to Top |
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| Program | Oxford University Press | Country | United Kingdom | |
| Partner | Ashrige Management College | Year established | 1997 |
| Program | Johnson School European Symposium | Country | Different European Country Each Year | |
| Partner | varies | Year established | 1984 |
Non-University Partnerships | Distance Learning | Top Corporate Customers | Facilities | Back to Top |
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| Program | CUES CEO Institute | Partner | Credit Union Executives Society | Year established | 1996 |
| Program | Executive Certificate Program in Healthcare Delive | Partner | Medical Society of New York State | Year established | 1999 |
Non-University Partnerships | Distance Learning | Top Corporate Customers | Facilities | Back to Top |
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| Distance courses offered or planned | The Johnson School has begun to use the Internet for some of its custom courses. The school believes the medium is viable for some courses and topics but doesn't make sense in all situations. It depends on the complexity of the material, the management level of the participants, and the confidentiality of the information. Cornell plans to continue to work with companies to determine the method that best meets their goals and objectives. |
Non-University Partnerships | Distance Learning | Top Corporate Customers | Facilities | Back to Top |
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Nondegree functional programs |
Lockheed Martin
Lonza Inc. Xerox Corp. Boeing Company Estee Lauder |
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Nondegree general programs |
Asian Development Bank
Osram/Sylvania United News and Media Credit Union Executives Society Hyundai Motor Company |
| Custom programs to a single company or consortium |
Boeing Company
AT&T Remy Amerique Inc. Florida Power and Light Maersk |
| Organizations school has done business with for three or more years |
AC Delco Aeroquip Corp AT&T Corp. Baxter Healthcare Corp. Boeing Company Campbell Soup Company Caterpillar, Inc. CBORD Group Inc. Citibank Claritas, Inc. Copeland Corp. CYTEC Manufacturing Delphi Automotive Systems Delta Airlines Inc. Dopaco, Inc. DuPont Merck Dynamet, Inc. Eaton Corporation Emerson Gearing Estee Lauder Companies, Inc. Federal Reserve Bank Fieldbrook Farms General Motors Corp. Government of Hong Kong Special Administration Region Gulbrandsen HIP Health Plans Hoechst Marion Roussel, Inc. Hydro Agri Trinidad, Ltd. IBM Corp. Inter Metro Industries Corp. Kramer Chemical, Inc. Lawson Mardon Packaging Lockheed Martin Lord Corp. Lucent Technologies, Inc. Maersk, Inc. MCI Telecommunications Nestle Pacific Bell Panama Canal Commission Payless Shoe Source, Inc. PDVSA Peterborough Hospitals NHS Trust Polifin Ltd. Price Waterhouse S. C. Johnson & Son Saudi Aramco Saudi Telecommunication Co. Schenectady International, Inc. SmithKline Beecham TRW United States Postal Service United States Army United States Air Force Xerox Corporation |
Non-University Partnerships | Distance Learning | Top Corporate Customers | Facilities | Back to Top |
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Date of construction |
1998 | Number of classrooms | 6 | Cost | $2,500,000 |
| Comments | Cornell's Johnson School has recently launched five new non-degree executive education courses, in the areas of leadership, general management, and electronic commerce. In addition, the Johnson School has recently established an Executive Option to the MBA program. |
Non-University Partnerships | Distance Learning | Top Corporate Customers | Facilities | Back to Top |