| BUSINESSWEEK ONLINE: B-SCHOOLS: EXECUTIVE EDUCATION: PROFILES
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Columbia University Columbia Business School 1999 Executive Education Profile |
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Non-University Partnerships | Distance Learning | Top Corporate Customers | Facilities | Back to Top |
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| ITEM | 1998-99 | 1993-94 | % change |
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Number of executive nondegree programs (excluding multiple sessions of the same program) |
51 | 38 | 34% |
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Number of executives attending above programs (not including EMBA or part-time degree programs) |
3666 | 1633 | 124% |
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Percent of attending executives who live within 45 miles of the school |
20% | 25% | -20% |
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Percent of attending executives who live or work overseas |
60% | 50% | 20% |
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Total participant days
(total participants x total length of programs) |
20283 | 11268 | 80% |
| Percent of professors with at least 5 years full-time corporate experience | 95% | N/A | N/A |
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Total revenues generated by "nondegree" executive education programs (including open enrollment and custom programs) |
$16,000,000 | $6,800,000 | 135% |
| Total budget for nondegree executive education | N/A | N/A | N/A |
| Percent of overall executive education revenue that comes from custom programs to a single company | 36% | 15% | 140% |
| Percent of total revenues coming from custom programs to a specific group of companies or a consortium | N/A | N/A | N/A |
| Number of custom programs run | 9 | 7 | 28% |
| Total revenues generated from custom programs | $5,760,000 | $1,020,000 | 464% |
| Percent of participants from organizations with whom school has done business for three or more years | 60% | N/A | N/A |
Non-University Partnerships | Distance Learning | Top Corporate Customers | Facilities | Back to Top |
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| Full course title | The Columbia Senior Executive Program | Type of course | General Management | |
| Course length | Four-week Residential | Class times | 8:30am-5pm; some evening sessions (8:30pm-10pm) |
| Description |
Founded in 1951, The Columbia Senior Executive Program (CSEP) is an intensive program that brings together faculty with senior-level participants to focus on competing and succeeding in an international environment. With close to 70% of the participants from overseas, representing 40 countries throughout the six continents, participants learn from each other as well as from faculty, who reside on-site throughout the program as a resource for participants. Throughout the program, participants are able to apply learning to their specific professional needs. An example of this can be seen with the Columbia "Executive Planner," which is a tool used throughout the program that has three sections: (1) It helps track each person's solutions and ideas throughout the program; (2) focuses their action plans for what they will do over the long term after returning to their organizations; and (3) deals with lifelong learning and personal development. In addition, this program includes an interactive Intranet Web site designed for communication with other participants and faculty during and after the program. At the conclusion of the program, the site becomes a vital component of the participants' global communications network as a secure Internet site with accessibility to only CSEP alumni. The program also makes use of the "global classroom" through such activities as International nights, where participants prepare presentations on their home countries. |
| Full course title | Value Investing | Type of course | Finance | |
| Course length | 2 Days | Class times | 8:30am-5pm; one evening presentation |
| Description | This program covers in detail the current value-based analysis methodology including valuation tools such as arbitrage, strategic methodology for estimating franchise value, investment risk, intrinsic value, and managing a value portfolio. Each two-day course includes an evening lecture by a prominent value investor. For example, Martin J. Whitman of Third Avenue Funds spoke in January 1999 and Thomas Graham Kahn, President of Kahn & Company, Inc spoke in June 1999. |
| Full course title | Marketing Management Program | Type of course | Functional-Marketing | |
| Course length | One-week Residential | Class times | 8:30am-5pm; some evening sessions (8:30pm-10pm) |
| Description | This course teaches participants to diagnose, analyze, and solve marketing problems from the perspective of the company as a whole. Participants can tailor the program to their needs during concurrent sessions where they select an industrial or consumer product or service and work on projects to address strategic marketing issues facing their organization. This program, which was first launched in 1963, is offered six times per year and has more than 10,000 alumni worldwide, including many who have become CEOs of major corporations. |
| Full course title | Finance and Acounting for the Non-Financial Executive | Type of course | Functional Finance | |
| Course length | One-week Residential | Class times | 8:30am-5pm; some evening sessions (8:30pm-10pm) |
| Description | Participants learn how to analyze financial reports, to talk to accountants and financial managers, and to apply financial strategies to business and personal investments. Concepts are reinforced by participants' analyses of their own annual reports and budgets. Additional course topics include valuation, mergers and acquisition, ratio analysis and risk and return. This program is offered at Arden House, Columbia's mountaintop conference center as well as in New York City. |
| Full course title | Strategy, Formulation and Implementation | Type of course | General Management | |
| Course length | Two-week Residential | Class times | 8:30am-5pm; some evening sessions (8:30pm-10pm) |
| Description | Participants learn how to approach strategy as an ongoing process and a way of thinking rather than just a static plan. The first week is spent on the analysis and creativity involved in formulating effective strategies. The second week is dedicated to strategy implementation, including application to a specific strategic problem each participant's company is facing. Overall, this program focuses on integrating all business functions within the strategy and on leveraging the company's culture and human resources to put the strategy into effect. |
| Full course title | Emerging Leader Development Program | Type of course | General Management | |
| Course length | One-week Residential | Class times | 8:30am-5pm; some evening sessions (8:30pm-10pm) |
| Description | This program emphasizes leadership and interpersonal skills to help high-potential managers succeed and build a basis for continuing career development. Participants, many of whom are managers, technical professionals and functional specialists, learn how to effectively manage conflict, culture and change as well as acquire practice skills in coaching, negotiation, and decision making. Participants also create individual action plans to address specific issues in their current business and career. |
| Full course title | Deloitte Touche Tohmatsu Global Client Service Program | Type of course | Custom design--general management, client service | |
| Course length | One-week | Class times | 8:30am-10:30pm |
| Description | When it faced a fundamental transformation in the profession, Deloitte Touche Tohmatsu (DTT) turned to Columbia Business School to help build and leverage its intellectual capital. The Global Client Service Program, one of four programs Columbia Business School has developed for the firm, is designed to make DTT partners more effective in understanding and addressing client needs and service expectations in a global economy. Over two years, fifteen to twenty one-week programs will take place at sites worldwide with educational partners IMD and Kellogg. |
| Full course title | SONY MobileComm | Type of course | Custom design--general mgmt., change mgmt. | |
| Course length | One-week | Class times | 8:30am-10:30pm |
| Description | During a restructuring of Sony Electronics (SEL), the North American-based subsidiary of the Japanese powerhouse SONY, Sony MobileComm America (SMA), became an autonomous company. It soon discovered inventory problems that were the cause of financial hemorrhage. Columbia Executive Education teamed with the company in an intensive think-tank approach which resulted in a company profit increase of $17 million, a sales increase of $95 million over budget and the healthiest inventory in SEL's portfolio. |
| Full course title | GKN | Type of course | Custom design -- general mgmt., change mgmt. | |
| Course length | 2-Day and 3-Day Modules | Class times | 8:30 am-10:00 pm |
| Description | This custom initiative with GKN, a U.K.-based industrial manufacturer, addresses the key issues and challenging goals GKN has set for itself which include sustainability, profitable growth, entrepreneurship, and speed. In order to achieve these goals, GKN turned to Columbia Business School to assist in designing the program and implementing a change in management style and practice. |
| Full course title | The PaineWebber/Columbia Business School Associate's Program | Type of course | Custom design--Finance, Accounting, Economics | |
| Course length | Two-week Residential | Class times | 8:30am-5pm; some evening sessions (8:30pm-10pm) |
| Description | This intensive two-week on-site program is designed to prepare entering associates in quantitative and computer-related skills, and fundamental economic, accounting and financial concepts to grow into management positions at PaineWebber. The program presents key mathematical concepts used through applications in accounting, economics, finance and statistics. |
Non-University Partnerships | Distance Learning | Top Corporate Customers | Facilities | Back to Top |
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| New courses launched within past 2 years |
Value Investing Emerging Leader Development Program Transition to General Management Finance and Accounting for the Non-Financial Executive |
Non-University Partnerships | Distance Learning | Top Corporate Customers | Facilities | Back to Top |
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| Program | Value Investing | Country | U.K. / London | |
| Partner | None | Year established | 1999 |
| Program | GKN (custom design) | Country | Europe | |
| Partner | None | Year established | 1998 |
| Program | Deloitte Touche Tohmatsu (custom design) | Country | Europe and Asia | |
| Partner | Kellogg and IMD | Year established | 1995 |
| Program | Hoffman LaRouche (custom design) | Country | Europe | |
| Partner | None | Year established | 1998 |
| Program | BOC (custom design) | Country | Europe, Asia, Africa | |
| Partner | Cranfield | Year established | 1996 |
Non-University Partnerships | Distance Learning | Top Corporate Customers | Facilities | Back to Top |
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| Program | Middle Management Program for Community Development | Partner | Citigroup Foundation | Year established | N/A |
| Program | Middle Management Program for Youth Service Orgsanizations | Partner | Pinkerton Foundation | Year established | N/A |
| Program | Institute for Nonprofit Management - Community Development | Partner | Clark Foundation | Year established | N/A |
| Program | Institute for Nonprofit Management - Executive Level Program | Partner | Chase Manhattan Bank | Year established | None |
| Program | Institute for Nonprofit Management - Executive Level | Partner | Joseph and Carol Reich | Year established | None |
Non-University Partnerships | Distance Learning | Top Corporate Customers | Facilities | Back to Top |
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| Distance courses offered or planned |
In March 1999, Columbia Business School entered into an agreement with UNEXT.com in order to pursue distance learning initiatives. CBS will provide course content and UNEXT.com will deliver the material online through the IBM / Lotus LearningSpace software platform - providing access to 35 million desktops worldwide. LearningSpace is uniquely flexible, allowing people to learn the way they want either through self-paced materials, collaboration with others using structured groupware tools, or live collaboration in a virtual classroom. Available initially only to corporations, UNEXT's single courses or complete areas of concentration will eventually be available to individual managers. Over time, core business courses in accounting, finance, marketing, organizational development, international business and other areas of concentration will be developed. |
Non-University Partnerships | Distance Learning | Top Corporate Customers | Facilities | Back to Top |
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Nondegree functional programs |
AT&T
Johnson & Johnson Dupont Company Chase Manhattan Bank Microsoft |
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Nondegree general programs |
Deloitte & Touche
GKN Hoffman LaRouche SONY BOC |
| Custom programs to a single company or consortium |
AT&T
Lucent Technologies Boeing Company Novartis U.S. Navy |
| Organizations school has done business with for three or more years |
3M Company A&E Television Networks Abbott Laboratories ABN Amro Bank Adweek Magazine AIDS Service Center of Lower Manhattan Albemarle Corporation Alcon Laboratories Inc. AlliedSignal Inc. American Cyanamid Company Amgen Inc. AP Moller AT&T Avon Cosmetic, S.A. de C.V. B. Braun Medical Inc. Banco Itau S.A. Bank of Nova Scotia BASF Bayer Corporation Becton Dickinson & Company Belden Wire & Cable Company Bell Atlantic Corporation Bellcore Black & Veatch Boehringer Mannheim Corporation Boeing Company Boral Material Technologies Inc. Boston Scientific Corporation Bristol-Myers Squibb Company Canam Steel Corporation Cardinal McCloskey Services Cargill Inc. Caterpillar Inc. Cathay Pacific Airways Ltd. Cemex USA Chase Manhattan Bank Chevron Corporation Cheyenne Software, Inc. CIGNA Corporation Citgo Petroleum Corporation Citigroup CMP Media Inc. Columbia University Computing Device International Corning Incorporated Criterion Catalyst Company Cultor Food Science, Inc. CYRO Industries Cytec Engineered Materials Inc. DaimlerChrysler AG David J. Joseph Company Dayton T. Brown, Inc. Degussa Corporation Dell Computer Corporation Deloitte & Touche DuPont Company Eastman Kodak Company Eli Lilly & Company Emirates Petroleum Products Co. Ltd. Engelhard Corporation Ensign Bickford Company Entergy Corporation Espineira, Sheldon Y Asociados Federal Reserve Bank of Atlanta FINOVA Capital Corporation Fleet Bank Florida Power & Light Company FMC Corporation Ford Motor Company General Motors GeoQuest Glaxo Inc. Godiva Chocolatier, Inc. Goodyear Tire & Rubber Company Guardian Life Insurance Company Hallmark Cards, Inc. Henkel Corporation Hercules Incorporated Hewlett-Packard Company Hoechst Marion Roussel, Inc. Hoffmann-LaRoche Inc. IBM Corporation IDA Ireland ING Barings International Data Corporation International Paper Company John Hancock Mutual Life Insurance Company Johns Manville Corporation Johnson & Higgins Johnson & Johnson Johnson Controls, Inc. Jostens, Inc. Kauffman Tire Inc. Kelly Springfield Tire Company Kerr-McGee Chemical LLC Kimberly-Clark Corporation Labatt USA Landmark Graphics Corporation Liberty Fabrics Lloyds Bank PLC Lonza Inc. Lucent Technologies Mallinckrodt Inc. Mannington Mills, Inc. MasterCard International MBIA, Inc. Medical Analysis Systems Inc. Medtronic, Inc. Melbourne Water Merck & Company, Inc. Merck Sharp & Dohme Corporation Microsoft Milliken & Company Mobil Oil Corporation Monsanto Company Montell USA Inc. Montgomery Watson Nabisco Biscuit Company Naval Supply Systems Command New York Times Company Nihon Siber Hegner K.K. NORTEL North American Manufacturing Company Northern Telecom Inc. Novartis Pacific Bell Panama Canal Commission PDVSA Peabody Coalsales Company Peabody Development Company Peabody Holding Company, Inc. People's Bank PepsiCo, Inc. Petrolite Corp. Pfizer Inc. PGWCM T&E Directorate Pharmacia & Upjohn, Inc. Philip Morris Inc. Philips do Brazil, Ltd. Pitney Bowes Inc. Playtex Apparel, Inc. Polaroid Corporation PolyGram PPG Industries, Inc. Praxair, Inc. PriceWaterhouseCoopers Principal Financial Securities Productos Roche, S.A. Prudential Insurance Co. PSE&G R.R. Donnelley & Sons, Co. Revlon Inc. Rhone-Poulenc Inc. Rio Doce America, Inc. Rio Doce International S.A. Riyad Bank Rohm and Haas Company Royal Bank of Canada Santos Ltd. Saudi American Bank Saudi Arabian Airlines Audi Aramco Schieffelin & Somerset Co. SCM Metal Products, Inc. Seaquist Closures Singapore Press Holdings Ltd. SmithKline Beecham South Carolina Electric & Gas Co. Southern California Edison Company Sprint Corporation Square D Company St. Jude Medical, Inc. State Farm Insurance Companies Storage Technology Corporation Sudchemie AG Sun Chemical Corporation Sun Microsystems Sunbelt Transformer, Inc. Synthes (USA) Tasman Pulp and Paper Co., Ltd. Tektronix Inc. Tellabs Operations, Inc. Time Inc. Tokai Financial Services, Inc. Unilever PLC Union Carbide Corporation Uniroyal Chemical Company, Inc. UNISYS Corporation United Liquors Ltd. United Parcel Service United States Postal Service UNUM Corporation UNUM Life Insurance Co. US Borax Inc. US Navy US West Communications, Inc. W&H Systems, Inc. Warner Lambert Warner Music Brazil, Ltda. Washington Trust Co. Willson Safety Products Xerox Corporation Yorkshire Food Sales Corp. YPF S.A. |
Non-University Partnerships | Distance Learning | Top Corporate Customers | Facilities | Back to Top |
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Date of construction |
1909 | Number of classrooms | 30 | Cost | $25,000,000 |
| Comments |
Columbia is launching the following open enrollment programs within the next six months: Fundamentals of Management - Highlights from the Columbia Core MBA Curriculum (October 1999 launch); E-Commerce-Creating Strategic Advantage (January 2000 launch); Measuring and Managing Market and Credit Risk (January 2000 launch).
Due to increased demand for open enrollment programs, for some programs Columbia Executive Education has increased the number of sessions offered. Examples include: Emerging Leader Development Program; Leading Organizational Change and Renewal; Finance and Accounting for the Non-Financial Executive. Columbia Business School recently opened its new state-of-the-art classroom building in January 1999, serving Executive Education, MBA and Executive MBA students. Columbia Executive Education will continue to use the facility as a New York City course location, complementing the mountaintop conference center in Harriman, New York. Distance learning -- In March 1999, Columbia Business School entered into an agreement with UNEXT.com in order to pursue distance learning initiatives. Columbia Business School will provide course content and UNEXT.com will deliver the material online through the IBM / Lotus LearningSpace software platform, providing access to 35 million desktops worldwide. Available initially only to corporations, UNEXT's single courses or complete areas of concentration will eventually be available to individual managers. Over time, core business courses in accounting, finance, marketing, organizational development, international business and other areas of concentration will be developed. |
Non-University Partnerships | Distance Learning | Top Corporate Customers | Facilities | Back to Top |