David Aaker's series of three books on brand equity:
• BRAND LEADERSHIP
• BUILDING STRONG BRANDS
• MANAGING BRAND EQUITY
"These books cover the multiple facets of brand equity creation and management. They are very useful for learning more about product and brand management."
Biographical Info:
Tülin Erdem is an associate professor of marketing and the
Associate Dean for Academic Affairs at UC Berkeley's Haas School of Business. For more information about Tülin Erdem, please visit:
http://haas.berkeley.edu/faculty/erdem.html
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