One Sweet Gig

As associate brand manager for Lindor, a brand of truffle made by Lindt & Sprüngli, a Swiss chocolate manufacturer that has a U.S. headquarters in New Hampshire, I'm responsible for all impulse (think checkout stand) products sold through traditional retail channels as well as company-owned stores. In my role, I manage the existing product line, analyze opportunities in the market, develop new products, and create promotions to drive customer excitement.

I began my career in finance with a multinational health-care and consumer goods conglomerate. After several years, I decided that the brand and product side of the business was much more aligned with my capabilities and interests.

To refocus my career on marketing and business strategy, I decided that Boston University School of Management's MS-MBA program was the best option for me, because it gave me a solid MBA as well as an MS in information systems. The degree updated my technical knowledge and gave me insight into the thinking and strategy behind information technology.

Every day at Lindt is a whirlwind of strategy, tactics, and execution. Since Lindt is a small company, I must wear many hats to get my job done. Here is what a typical day might look like:

7:00 a.m. -- Leave for work, coffee in hand.

8:00 a.m. -- Arrive at the office, check e-mail, and plan. The first and most important thing I do everyday is prioritize my tasks and schedule for the day based on my notes from the day before. Few days end up as planned...

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