William J. Kehoe's Book Recommendations:

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Agile Business For Fragile Times by Mary Pat McCarthy and Jeffrey M. Stein
How well will your business ride out the next economic storm? Will you be able to operate as usual and preserve value during fragile times? What are the characteristics of an agile firm? McCarty and Stein answer these and other questions in a straightforward, easy-to-understand, and easy-to-use format.

Creating the Marketing Experience by Joe Marconi
Marconi explains how to craft creative marketing programs in an age of overexposure. You will think differently about your advertising and marketing programs after reading this book.

William J. Kehoe
University of Virginia

Global Paradox by John Naisbitt
While over a decade since publication, this book is a stimulating read with its thoughtful analysis and insightful predictions. Its closing sentence reminds us that the "opportunities for each of us as individuals are far greater than at any time in human history."

International Trade in the 21st Century edited by Khosrow Fatemi
What global, regional, industry-specific, and policy issues will confront managers in the 21st century? Explore these issues in a series of 19 well-documented essays.

Managing with a Global Mindset by Jean-Pierre Jeannet
Whether you want to polish your skills for managing in the global arena or to bring all managers in your organization to the same page, this book assesses patterns of global logic and is an insightful and useful guide in moving from a domestic to a global orientation in any business.

Perspectives on Strategy from the Boston Consulting Group edited by Carl W. Stern and George Stalk, Jr.
This book is a collection of 75 of BCG's articles and papers across a wide expanse of business areas. There is something in this book for every manager in any organization.

Power Pricing by Robert J. Dolan and Hermann Simon
Want to transform your bottom line, price with confidence, better understand the price variable, or just check your "pricing IQ?" Then this book is for you. It examines complex pricing concepts in a clear and practical manner and offers lots of examples, and useful implementation suggestions. Members of your management team could take the Pricing IQ survey as a way to stimulate discussion of your firm's pricing strategies.

Sun Tzu Strategies for Marketing by Gerald A. Michaelson with Steven W. Michaelson
This interesting book applies ancient Chinese military principles to contemporary marketing practice. Some ideas in the book are obvious and timeless (for example, communicate clearly). But a few may cause you to ponder deeply about their application in your business (for example, generate the mismatch; the side that wins will probably be the side that has already won; when the trees are seen to move, the enemy is advancing).

The McKinsey Mind by Ethan M. Rasiel and Paul N. Friga
This book is a practical, straightforward, easy-to-use guide for framing, analyzing, and solving complex problems based on the McKinsey & Co.'s approach.

The World is Flat by Thomas L. Friedman
Our complex, ever-changing, interdependent world is really a small, small world after all. The playing field of global commerce is being leveled more and more every day, everyone and everything seems instantly connected, and actual and psychological distances between places and peoples are narrowing more so than ever before. In this interesting landscape, Friedman gives us a well-reasoned guide for charting our tomorrows.


Biographical Info: William J. Kehoe is the William F. O'Dell Professor of Commerce at the McIntire School of Commerce, University of Virginia. He served previously as associate dean of the McIntire School, International Business Area coordinator, and as Marketing Area coordinator. He publishes in academic and practitioner journals. He served as a visiting faculty member at the Kellogg Graduate School of Management, Northwestern University, and at the Netherlands School of Business, Nijenrode University. He held positions with Phillips Petroleum Co., Centrex Corp., and Mercantile Stores Inc. He serves on the statewide Virginia Aviation Board and on VTRANS 2025, the Commonwealth of Virginia's long-range intermodal transportation policy committee.