Jerome Katz's Book Recommendations:

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The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
by Guy Kawasaki
Whether you are thinking big or thinking small, there is no better or faster read than this book. Great for helping you frame your vision and outstanding at telling you the simple steps you first need to master to get your business going.

Accidental Empires by Robert X. Cringely
They might be giants today, but Bill Gates, Steve Jobs, and the like were once young people getting started in a business they knew nothing about in an industry no one knew anything about. Great stories of the hits -- and especially the misses -- of the now superrich. The most fun business book of any summer.

Jerome Katz
Saint Louis University

Start Your Own Business (Entrepreneur Magazine's Start Up) by Rieva Lesonsky
If you want an affordable compendium of advice on how to handle everything involved in starting a business, this is one of the best "bibles" on the market.

The Millionaire Next Door by Thomas J. Stanley and William D. Danko
What are millionaires really like? Well, most don't drive fancy cars, and they can be found in the most unexpected industries -- like bowling centers. This book opens more eyes to the possibilities of great riches from everyday, low-tech, traditional businesses -- the kind most of us are able to start.

Student Entreprenurs: 14 Undergraduate All-Stars Tell Their Stories compiled by Michael McMyne, edited by Nicole Amare
These are inspiring short takes from the first winners of the Global Student Entrepreneur Awards program -- the only award program for students who have already started their own companies while in college. In a few minutes you can see how other undergrads meet the challenges of starting out and making do while in college.

Burn Your Business Plan!: What Investors Really Want from Entrepreneurs by David E. Gumpert
These days, college students get the notion that the only way to start a business is to do a business plan first -- and getting that done is the death knell of many great business ideas. Gumpert, who was a former editor of the Harvard Business Review, tells you when you need a plan, when you don't, and in those cases, what works better than a business plan.

The Little Red Book of Selling: 12.5 Principles of Sales Greatness by Jeffrey Gitomer
Whether you are selling yourself, your company, or some product or service, the biggest challenge for many of us is getting ideas on how to approach and sell to others. This book is a great poolside read, and the ideas are simple, powerful, and pretty much foolproof.

Entrepreneurial Small Business by Jerome Katz and Richard Green
One thing about textbooks -- as an undergraduate, you know how to use them. This is a new text about the small businesses that undergraduates are actually likely to start. It contains more than 50 skill modules and gets you student-written examples of business plans, marketing plans, industry analyses, and everything you need to start any sort of business.


Biographical info: Jerome Katz is the Coleman Foundation chair in entrepreneurship at Saint Louis University's John Cook School of Business. He has authored or edited more than a dozen books and supervised more than 200 student business plans as part of his school's nationally recognized entrepreneurship major. Visit http://www.entrepreneurshipeducation.org for more information on Katz.