Jim Collins Author "Built to Last"

I recommend reading 'Human Side of Enterprise' and 'Soul of a New Machine' simultaneously; they complement each other beautifully. Winner of the prestigious National Book Award in 1982, Kidder's book portrays the dynamics of high-performance work teams and Theory Y management at its best by telling the true story of a project team working with limited resources to design a new computer in less than a year.

James W. Dean Jr. Associate Dean Kenan-Flagler School, UNC

This classic reports the experiences of a product-development team at Data General as they struggled to create the next generation of computer. Kidder captured the challenges, frustrations, and joyful triumphs associated with the development of significantly new products in a way that no research study of new-product development could ever match.