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| READING LIST |
PROFIT PATTERNS by Adrian J. Slywotzky and David J. Morrison
"Excellent classification and discussion of several different paths to profits."
DISCOVERING THE SOUL OF SERVICE by Leonard L. Berry
"Inspiring account of companies large and small that have mastered customer-service processes."
RETHINKING THE SALES FORCE by Michael E. Porter
"Fresh thinking on where sales forces still have impact and where they no longer have impact."
EXPERIENTIAL MARKETING by Bernd Schmitt
"Smart companies will have to market experiences, not just products and assorted services."
ENTERTAINMENT ECONOMY by Michael J. Wolf
"Shows how many businesses are turning to entertainment ideas in their search
for attention and brand preference."
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| BIOGRAPHICAL INFO |
PHILIP KOTLER
S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg
Graduate School of Management, Northwestern University
Philip Kotler is S. C. Johnson & Son Distinguished Professor of International
Marketing at Kellogg Graduate School of Management at Nothwestern University.
He holds an MA in economics from the University of Chicago and a Ph.D. in economics
from M.I.T.
He has been at Kellogg since 1962, serving as S.C. Johnson & Son Distinguished
Professor of International Marketing, Harold T. Martin Professor of Marketing,
Montgomery Ward Professor of Marketing.
He is the recipient of numerous awards, including honorary doctorate degrees from
Cracow School of Economics, University of Stockholm, Groupe HEC, Catholic University
Santo Domingo, Athens University of Economics and Business and the University of
Zurich.
He is a member of the Marketing Science Institute and former chairman of the Institute of
Management Sciences, as well as a former director and program chairman of the
American Marketing Association, and an advisory board member of the Peter F.
Drucker Foundation for Nonprofit Management. He serves on the editorial boards of
the Journal of Segmentation in Marketing, Journal of Nonprofit and Voluntary Sector
Marketing, International Business Review, Journal of International Marketing.
His research areas include strategic marketing, marketing organization and planning,
marketing for cultural organizations, hospitality, tourism and place marketing,
international marketing, social marketing, marketing and economic development.
Current projects include studies of high-tech marketing; studies of museum
strategies for building audiences and raising funds, and studies of how cities,
regions and nations develop competitive advantages.
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