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The Experience Economy
Work Is Theatre & Every Business a Stage

By B. Joseph Pine II and James H. Gilmore

Harvard Business School Press
© 1999
ISBN: 0875848192

Business Week review 		  Book cover -- The Experience Economy


What business leaders say about "The Experience Economy":
Bernd Schmitt, Columbia University
Bernd Schmitt

Professor
Columbia Business School

A persuasive argument for the increasing importance of staging experiences for products and services. Very complementary to my own work on 'Experiential Marketing.'

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