Built to Last
Successful Habits of Visionary Companies
By James C. Collins and Jerry I. Porras
HarperCollins
© 1999
ISBN: 0887306713
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What business leaders say about "Built to Last":
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Proof positive that successful companies preserve the core purpose and values of the
organization, and change everything else practices, goals, and strategies
to stay relevant.
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Jeff Bezos's favorite business book is 'Built To Last' by Jim Collins.
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