B-School Videos: Why My College Business Program is No. 1

Posted by: Louis Lavelle on March 3, 2011

Later on today we’ll be publishing our sixth annual ranking of the nation’s top undergraduate business programs. It’s the result of a lot of surveys and data collection and number-crunching, and represents Bloomberg Businessweek’s view of what makes a business program great. The programs that fare well in our ranking are those with satisfied students and recruiters, high starting salaries for graduates, a student body that’s smart and hard-working, and an academic environment that values things like student-faculty interaction and on-the-job learning.

But that’s our point of view. If you want to know what makes a program special in the eyes of students, head on over to our Facebook page. A few weeks ago, we asked college business programs across the nation to send us videos “explaining why your undergraduate business school should be number one.” So far 10 of them took us up on our offer - one of them, the Isenberg School of Management (Isenberg Undergraduate Business Profile) at the University of Massachusetts, Amherst, sent four - and the videos have been busy collecting “likes” ever since.

The videos provide a terrific behind-the-scenes look at what makes each place tick. They include interviews with students and faculty, tours of the campuses, even the occasional rap. Some of the schools that provided videos are Notre Dame’s Mendoza College of Business (Mendoza Undergraduate Business Profile), Boston College’s Carroll School of Management (Carroll Undergraduate Business Profile), and the University of Arizona’s Eller College of Management (Eller Undergraduate Business Profile).

Take a look, and vote for the ones you like best…or better yet, prepare one about your own school and post it to the page. There can be only one No. 1 in the Bloomberg Businessweek ranking, but plenty of programs are doing a great job. This is your chance to tell the world about yours.

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