GMAC Hosts Virtual MBA Fair This Fall

Posted by: Alison Damast on October 12, 2010

The online college fair trend has taken off in the last few years, with hundreds of schools sending their admissions officers to virtual career fairs. Now, business schools are joining in.

The Graduate Management Admission Council (GMAC) announced last week that they will be holding an online MBA Fair, the Global GMATCH Virtual MBA Fair, on Nov. 22nd and 23rd. It’s the first time GMAC has organized such an event, which they’ve dubbed “the first truly global virtual fair bringing together business schools and potential students,” according to a press release. More than forty schools have signed up to participate, including INSEAD (INSEAD Full-Time Profile), the University of Virginia’s Darden School of Business (Darden Full-Time Profile), and the Hong Kong University of Science and Technology (Hong Kong Full-Time Profile). For the full list of participating schools, click here.

The fair will have virtual booths manned by admissions officer, who will use webcams to talk with prospective applicants. There also will be a “multimedia auditorium” where students can get brochures and information on the different schools, take part in interactive presentations, and meet other attendees, GMAC said in a release.

The event appears to have been organized so schools can gain access to students from more far-flung regions who otherwise might not be able to attend the more conventional on-the-ground MBA fairs, like the ones hosted each year by QS World MBA Tour and The MBA Tour. According to GMAC, their virtual fair will be open for four hours on the two days and is organized so people from different time zones can participate. For example, potential applicants in the Americas, Europe, the Middle East and Africa will want to stop by the virtual fair on Nov. 22, while those in Europe, the Middle East, Africa, Asia and the Pacific Islands should visit on Nov. 23.

The event is free for students and those interested in registering can sign up here.

Prospective B-school students, what do you think of the concept of an entirely online MBA fair? Is this an attractive alternative to the typical fairs where you meet face-to-face with admissions officers?

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October 12, 2010 11:35 AM


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