Business School Identity Crisis

Posted by: Louis Lavelle on November 13, 2008

Okay, I think I figured this out…the University of Chicago got $300 million from an alumni (named Booth) and changed it’s official name to the University of Chicago Booth School of Business. You can read all about it here.

You would think that would settle the matter, but apparently there’s a great deal of confusion about what the school should be called in print, on the web, and in everyday conversation. The Bankers Ball blog recently published two emails from school administrators clarifying this for students, one of them signed “Ted” and presumably from the school’s dean, Ted Snyder.

So here goes: The school’s official name is the University of Chicago Booth School of Business. According to “Ted,” it’s okay to call it that, or “Chicago Booth” or simply “Booth.” But a second email (there was no signature on the Bankers Ball excerpt) says in no uncertain terms which names are NOT okay. “The BSB” is out. So is “The Booth School.” Ditto for “The Booth School of Business.” Ditto for “Chicago Booth School of Business.”

Got that? The official name is the University of Chicago Booth School of Business but calling it by its official name (with or without the Chicago)is strictly verbotten.

My name, in case anyone is wondering, is Louis Lavelle, but if anyone calls me that so help me….heads will roll.

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