Posted by: Phil Mintz on October 30, 2008
Talk about serendipity. Going through this morning’s snail mail, I opened a heavy envelope containing the 112-page 2007 annual report of a philanthropy, which will remain unnamed. Color pictures. Heavy stock paper. Sigh. Right into the trash basket. ‘What a waste,’ I thought.
The next envelope was a real light one from Cornell’s Johnson School. Inside, a flash drive containing an interactive “virtual viewbook” for the school’s MBA program. Johnson officials say the new format — it’s no longer printing a paper viewbook — saves tens of thousand of dollars in production costs and reduces the school’s carbon footprint. It’s also in a format that students like. (Many other schools and businesses use custom flash drives for promotion.)
An added bonus: whether you go to Johnson or not, the drive is reusable.