Lessons From Starbucks

Posted by: Phil Mintz on June 2, 2008

According to Inside Higher Ed, Villanova’s undergrad business students are spending the summer reading the same book: “Pour Your Heart Into It: How Starbucks Built A Company One Cup at a Time,” by company founder Howard Schultz. Students will then discuss the book and its lessons during coursework.

So here’s a question, or two. (1) Is Starbucks the best company for these students to be learning about? How about Apple, for instance? or Google? and (2) If all the students at a business school have to read one common book, which one should it be?

Post a comment

 

About

Read daily reports from BusinessWeek editors and reporters Louis Lavelle, Geoff Gloeckler, Alison Damast and Francesca Di Meglio and boost your chances of getting into your best-fit B-school.

BW Mall - Sponsored Links

Buy a link now!