BUSINESS WEEK ONLINE: BEST B-SCHOOLS

Purdue University
Krannert Graduate School of Management
  OVERALL 1998 RANK: 24
BW corporate rank: 21
BW graduate rank: 29
BW 1996 rank: N/A


1999 Profile Update
School Statistics
Graduates' Comments


SURVEY DETAILS
     At No. 24, Purdue climbed back into BW's 1998 Top 25 after having been knocked out in '96. Krannert's reemergence is due largely to Dean Dennis Weidenaar's efforts to get the school's 376 full-time students more involved. Grad satisfaction, however, was concentrated around placement.

   For the most part, a two-year stay at Krannert ended up being lucrative. Grads could boast about their average of four job offers apiece (tops in the Top 25), their 98% increase in postgraduate base salary (from $34,300 prior to B-school to $67,694 afterwards), and the school's 97% placement rate by graduation. Overall, Krannert's Class of 1998 took home pay packages worth an average of $99,418. Moreover, almost 20% of the class received stock options as part of their comp packages. Recruiters, meanwhile, continued to consider Krannert grads to be among the most capable in operations, ranking them sixth-best in that category, and also scored them in the top 10 for their technology abilities.

STRATEGY FOR APPLICANTS
     As you might expect from a quant-heavy program such as Krannert, GMAT scores, undergraduate grades, and work experience weight heavily in admissions decisions. In fact, the essay portion of the application is quite small, consisting of little more than 1,000 words addressing your education and career goals, your qualifications that could benefit Krannert classmates, and a character-building situation you've encountered. Interviews have not been a big part of the admissions process heretofore -- only 20 percent of admitted applicants interviewed on campus in 1998 -- but admissions officials say that's changing, and the school may soon move to interview nearly every applicant. All applicants with less than a year's work experience are required to interview.

   Until a more extensive interviewing program is put in place, the admissions office will be requesting some candidates to come in for a face-to-face meeting; others who wish to schedule an interview may call the office, but only after Krannert has received your entire application package. You may also request a campus tour, or visit the Krannert Web site for a virtual walk around the place. If you submit your application by November 1, the admissions office guarantees a response by December 15 for domestic applicants. International students must have their applications in by the school's February 1 deadline.

CURRICULUM
  Electives available in 1998: 65
New electives in past three years: 15%
The core curriculum was last revised in: 1997
Accelerated MBA program offered? Yes

New Courses in Past Three Years
Analysis of Fixed Income Securities, Student Managed Investment Fund, Capital Structure Management, Data Mining, Computer and Telecommunications, Project Management, Decision Modeling & Analysis, Training, Organizational Culture, Electronic Commerce

Most Popular Electives
Corporate Finance III, Electronic Commerce, Global Marketing, TQM: Total Quality Management, Logistics, International Finance, Managerial Applications of Spreadsheet, Mergers and Acquisitions, Risk Management

Most Popular Professors
Jerry Lynch, Doug Bowman, John McConnell, Charlene Sullivan Ananth Iyer, Ilhyung Kim

Majors or Concentrations Added in Past Three Years
Computational Finance

Teaching Methods
Lecture: 25%
Case Study: 50%
Experiential Learning Components: 25%

Full-time faculty members:   75
Adjunct or visiting faculty: 8
Average core class size: 50
Average elective class size: 30

Laptop computer required? No

Grading System
Each course has its own grade and students are graded on a combination of individual and group work. Krannert has an internal grading system that is used for determining academic standing and honors. The system uses letter grades with +/- values. However the Purdue system reports only straight letter grades. Thus, grades of B+ or B- would both be B's on the student's official transcript. Faculty are given guidelines for grade distributions that vary slightly between core and elective courses.

Exchange Programs or International Campuses
Currently Krannert has such relationships only for its Executive MBA program.

Best Areas of Study
Finance, Operations, Information Technology, Human Resources

Areas School Would Like to Improve
International on-site project work

1998 PLACEMENT
  On-campus recruiters for graduates: 91
On-campus recruiters for first-year internships: 36
On-campus student full-time job interviews: approx. 2,352
On-campus student internship interviews: 950
Job opportunities posted via the Internet or E-mail: N/A

Top Employers/Number of 1998 Hires
Intel   10
Ernst & Young 7
General Motors 7
United Technologies 7
IBM 5
Procter & Gamble 5
Booz Allen Hamilton 4
Ford 4
Hewlett-Packard 3
Andersen Consulting, Deloitte & Touche 3

ALUMNI NETWORK
  Number of living alumni: 5,723
Alums who gave to the school during the 1997/98 academic year: 19%
Median alumni gift: $150
Number of alumni clubs: 0
Number of dues-paying members: 0
Number of staffers devoted to MBA alumni relations: 0
Placement services offered for alumni? Yes

Description of Alumni Placement Services
Alumni may submit resumes for potential referral to employers. Krannert also provide a jobs listing and several information sources in the alumni section of its Web site.

Back to Top
1999 Profile Update
School Statistics
Graduates' Comments

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Key Contacts
School Web Site

E-Mail:
krannert_ms@mgmt.purdue.edu

Address:
School of Management and Krannert
Graduate School of Management
1310 Krannert Building
West Lafayette, IN 47907-1310

Dean:
Dennis Weidenaar
(765) 494-4366

Director of MBA Programs:
Chuck Johnson
(765) 496-3668

Director of Admissions:
Ward Snearly
(765) 494-0773

Director of Alumni Relations:
Kae Moore
(765) 494-6173

Director of Financial Aid:
Joyce Hall
(765) 794-5050

Director of Career Services:
Alan Ferrell
(765) 494-4376

Application Deadlines:
U.S.
May 1, 1999

International
February 1, 1999





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