BUSINESS WEEK ONLINE: BEST B-SCHOOLS

Cornell University
Johnson Graduate School of Management
  OVERALL 1998 RANK: 8
BW corporate rank: 11
BW graduate rank: 4
BW 1996 rank: 18


1999 Profile Update
School Statistics
Graduates' Comments


SURVEY DETAILS
     Cornell University's Johnson School experienced the greatest rise in BW's 1998 rankings, soaring 10 places to the eighth position -- this after falling three notches to 18th in '96. The school's dramatic rise is a testament to the cooperative nature of the program; Dean Robert J. Swieringa, who assumed the helm just under two years ago, moved swiftly to involve students, alumni, faculty, and recruiters in the school's makeover. His philosophy has paid off: The administration's responsiveness to its MBAs -- roundly criticized in BW's '96 survey -- drastically improved; faculty became much more accessible outside of class (ranked second-most-available by students); and alumni became more active (based on student perceptions, Cornell ranked second behind only USC in networking connections).

   Meanwhile recruiters who have long lauded Johnson grads' production and operations abilities, placing them within the top five in the past three surveys (including 1998's), were also enamored with the students' skills in accounting, marketing, and global business this go-around (ranking them 8th, 9th, and 10th-best overall). That translated into a higher earning potential for Cornell grads: Companies signed the typical student to an average $132,482, incentive-laden package (11th-highest in the elite B-school grouping), while grads enjoyed an average of 3.3 job offers apiece (10th-most overall). Meanwhile, 180 recruiters showed up to recruit on campus -- more than a 20% increase over 1996's totals. Also aiding grads' earning power: their average five years of previous work experience -- among the highest in the Top 25. Even the local masons and carpenters contributed to Cornell's face-lift by completing work on a revamped Sage Hall, the Johnson School's main business building.

STRATEGY FOR APPLICANTS
     The Johnson Graduate School of Management places a great deal of emphasis on leadership in considering applicants, not just for its Park Fellows program but for the rest of the MBA population as well. Indeed, Johnson's enrollment is among the oldest and most experienced, on average, of the top-tier B-schools. The school wants to see a "pattern of taking initiatives and engendering change" in your previous academic and work lives, but they also look for balance with extracurricular activities, so you don't want to present yourself as a workaholic.

   Apply early because Johnson begins to make admissions decisions as soon as January, continuing through May, so your chances of getting in grow smaller as time passes. Anyone interested in the school's 12-month option must apply by the January deadline; international students must have their applications in by March 1. Those who apply by November 15 should expect a reply by the end of January; if you wait until April, you may not hear until mid-June. Candidates are interviewed by invitation only after the application has been reviewed, either on campus or in selected U.S. cities by admissions staff or alumni. If you plan to visit the campus, the admissions office will supply you with a student host.

CURRICULUM
  Electives available in 1998: 91
New electives in past three years: 40%
The core curriculum was last revised in: 1998
Accelerated MBA program offered? Yes

New Courses in Past Three Years
Taxation, Tax Implications of M&A, Applied Portfolio Analysis, Cornell Equity Research, Corporate Restructuring, Risk Management, Case Studies in Venture Investment, Investment Banking Immersion, Managerial Finance Immersion, Initial Public Offerings and Acquisitions, Entrepreneurship Lab, Venture Partnerships, Private Equity Markets, Start-up Forum, The Venture Capital Industry, Leadership in Management, Field Projects in Leadership, Cases in Business Strategy, Environment, Economics, and Policy Management, Business Strategy, Product Design, Marketing, Manufacturing; Strategic Alliances, Managing Intellectual Capital, Leading Teams, International Mergers & Acquisitions, Experiences in International Management, Continuing Development of SouthEast Asian Economies, Imaging and the Electronic Age, Electronic Commerce, Service Operations, Supply Chain Management, Immersion in Brand Management, Data Driven Marketing, Current Topics in Marketing

Most Popular Electives
Business Analysis and Securities Valuation, Economic Evaluation of Capital Investment Project, Entrepreneurship and Enterprise, Financial Statement Analysis, Capital Budgeting, Investments & Portfolio Analysis, Judgment & Negotiations, Analysis of Competi

Most Popular Professors
Charles Lee, Bhaska Swaminathan, Sarah Tasker, David Ben Daniel,

Majors or Concentrations Added in Past Three Years
The Johnson School does not have formal majors or concentrations in the MBA program. However, it has added three "Immersion Experiences" to the first-year curriculum in 1997-98: in brand management, investment banking, and managerial finance. The original immersion, a Semester in Manufacturing Management, was begun in 1995. These Immersions enable students to develop an intense, in-depth focus with extensive "real world" experience in an area of interest. Two-thirds of first-year students took part during spring 1998; the school expects both the number and the range of immersions offered to grow. In addition, a Dean's Certificate Program in Financial Engineering is offered jointly with Cornell's College of Engineering.

Teaching Methods
Lecture: 30%
Case Study: 40%
Discussion, Projects, Immersions: 30%

Full-time faculty members:   48
Adjunct or visiting faculty: 8
Average core class size: 67
Average elective class size: 38

Laptop computer required? Yes

Grading System
The grading system is as follows: A-F, with +/- values in the core and most electives. Students may take two electives on a satisfactory/unsatisfactory (S/U) basis. A few electives are offered only on an S/U basis.

Exchange Programs or International Campuses
Melbourne Business School (Australia); Katholieke Universiteit (Leuven, Belgium); Universite Catholique de Louvain (Belgium); School of Business and Management, Hong Kong University of Science and Technology (China); Copenhagen Business School (Denmark) London Business School (United Kingdom); ECCEC (France); SDA Bocconi (Italy); University of Groningen (The Netherlands); Norwegian School of Economics & Business Administration; Wits Business School (South Africa); ESADE (Spain); University of Navarra (Spain); Stockholm School of Economics (Sweden); University of St. Gallen (Switzerland); Chulalongkorn University (Thailand); Instituto de Estudios Superiores de Administracion - IESA (Venezuela)

Best Areas of Study
Finance, Accounting, Marketing, Operations Management, General Management, Entrepreneurship

Areas School Would Like to Improve
Organizational Behavior

1998 PLACEMENT
  On-campus recruiters for graduates: 180
On-campus recruiters for first-year internships: 112
On-campus student full-time job interviews: approx. 2,760
On-campus student internship interviews: 1,750
Job opportunities posted via the Internet or E-mail: 1,000

Top Employers/Number of 1998 Hires
Hewlett-Packard   9
Citibank 8
A.T. Kearney 6
American Express 6
Coopers & Lybrand 6
Ernst & Young 5
Intel 5
Chase Manhattan Bank 5
Microsoft 5
Goldman, Sachs 4

ALUMNI NETWORK
  Number of living alumni: 8,760
Alums who gave to the school during the 1997/98 academic year: 24%
Median alumni gift: $100
Number of alumni clubs: 28
Number of dues-paying members: N/A
Number of staffers devoted to MBA alumni relations: 3
Placement services offered for alumni? Yes

Description of Alumni Placement Services
There is a Career Network of approximately 700 volunteers who assist alumni with a range of career information and advice. Data is available in hard copy and online. Custom searches are performed for alumni free of charge. Alums also have access to an Alumni Job Bulletin, a semi-monthly posting of jobs online, free of charge. In addition, alums have access to ProNet, an electronic database of employers and candidates from a network of top universities, and MBA Central, a career management service exclusively for business school students and alumni worldwide. Informal counseling is also offered by the Career Services Office. Lastly, alums also have access to the alumni directory, in paper or searchable CD-ROM and Web-based versions.

Back to Top
1999 Profile Update
School Statistics
Graduates' Comments

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Key Contacts
School Web Site

E-Mail:
mba@cornell.edu

Address:
Johnson Graduate School of Management
Ithaca, NY 14853-4201

Dean:
Robert J. Swieringa
(607) 255-6418

Director of MBA Programs:
Richard A. Highfield
(607) 255-4526

Director of Admissions:
Natalie Grinblatt
(607) 255-4526

Director of Alumni Relations:
Donna P. Spinella
(607) 255-4038

Director of Financial Aid:
Ann Richards
(607) 255-8915

Director of Career Services:
Stephen F. Johansson
(607) 255-4888

Application Deadlines:
U.S.
Twelve-Month Option: January 15, 1999; Fall entry: April 15, 1999; Park Fellowships: January 15, 1999

International
March 1, 1999





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