BusinessWeek Logo

The Twittering Gang at BusinessWeek

Posted by: John A. Byrne on December 12

twitter_logo_s.gif

As part of our effort to deeply engage our readers, a good many of us at BusinessWeek have been having great success and fun with Twitter, the hot micro-blogging site that allows users to blog in 140 characters or less. Two months ago, in a post entitled Twittering Your Way Into Our Newsroom, I invited readers to follow me and partake in an experiment to bring the outside in and the inside out. Some 2,640 people are now following me. Thousands of others are following the more than 30 journalists at BusinessWeek who are now on Twitter.

So if you are on Twitter, I invite you into our newsroom via my Tweets. And if you’re not yet on Twitter, where you can find me here, I urge you to join. It’s simple.

Meantime, here’s the BusinessWeek edit gang on Twitter:

Aaron Pressman, correspondent, Boston bureau, @ampressman

Adam Aston, Energy & Environment Editor, @adamanyc

Adrienne Carter, Finance Editor, @adriennecarter

Amy Choi, Staff Writer, Small Business, @awesomechoi

Amy Feldman, Associate Editor, Personal Business, @amyfeldman

Arik Hesseldahl, Senior Technology Writer, @ahess247

Ben Levisohn, Staff Editor, Finance, @ben_levisohn

Bruce Nussbaum, Contributing Editor, Innovation @brucenussbaum

Burt Helm, Marketing Editor, @burthelm

Charles Dubow, Online Editor, @charlesdubow

Chi-Chu Tschang, Beijing Correspondent, @tschang

Cliff Edwards, Silicon Valley Correspondent, @cliff_e

Damian Joseph, Writer, Innovation and Design, @damianjoseph

David Kiley, Senior Correspondent, Detroit bureau, @davidkiley

David Sleight, Deputy Creative Director, Online, @stuntbox

Diane Brady, Senior Editor and Content Chief, Corporations, @dianebrady

Doug MacMillan, Technology Writer, @dmac1

Francesca Di Meglio, Writer and Community Manager, Business Schools, @francescaBW

Geoff Gloeckler, Staff Editor, Business Schools, @ggloeckler

Heather Green, Associate Editor & Technology Writer, @Heatherlgreen

Helen Walters, Online Editor, Innovation & Design, @helenwalters

Jane Sasseen, Washington Bureau Chief, @janesasseen

John A. Byrne, Executive Editor and Editor-in-Chief of BW.com, @johnabyrne

John Tozzi and BW’s other Small Biz journalists on The New Entrepreneur blog are @newentrepreneur

Jon Fine, Media Columnist, @jonfine

Joseph Weber, Chief of Correspondents, @joe_weber

Karyn McCormack, Online Deputy Editor, Investing and Finance, BusinessWeek.com, @karynmccormack

Keith Epstein, Washington Correspondent, @keithcepstein

Kenji Hall, Tokyo Correspondent, @KenjiHall_BW

Kimberly Weisul, Editor, BusinessWeek SmallBiz, @weisul

Lauren Young, Personal Finance Editor, @laurenyoung

Lou Lavelle, Associate Editor, Business Schools, @louislavelle

Mara Der Hovanesian, Associate Editor, Banking and Finance, @maradh

Michelle Conlin, Senior Writer, @michelleconlin

Monica Gagnier, Senior Copy Editor & Recession in America blogger, @monicagagnier

Nanette Byrnes, Senior Writer, @nanettebyrnes

Nick Leiber, Online Editor, Small Business, @nickleiber

Patricia O’Connell, Online Editor, Management, @pocobw

Peter Carbonara, Senior Writer, Finance, @petercarbonara

Peter Coy, Economics Editor, @petercoy

Peter Elstrom, Assistant Managing Editor and Content Chief, Technology, @pelstrom

Phil Mintz, Online News Editor, @pmintz

Prashant Gopal, Staff Writer, Real Estate, @mrgopal

Rachael King, Technology Writer, @sfwriter

Rebecca Reisner, Debate Room Editor and Management Writer, @rebeccareisner

Reena Jana, Innovation Editor, @rjmac

Rob Hof, Silicon Valley Bureau Chief, @robhof

Roben Farzad, Senior Writer, Finance, @robenfarzad

Sarah Lacy, Technology Columnist, @sarahcuda

Shirley Brady, Community Editor, @shirleybrady

Spencer Ante, Technology Editor, @spencerante

Stephen Baker, Senior Technology Writer, @stevebaker

Steve Hamm, Senior Technology Writer, @stevehamm31

Steve Wildstrom, Personal Technology Writer, @swildstrom

Suzanne Woolley, Senior Editor, Personal Business, @SuzWoolley

Tara Kalwarski, Numbers Department Editor, @tkalwarski

Theo Francis, Writer, Washington Bureau, @theofrancis

Zoe Galland, Copy Editor and Writer, @zoegalland

And from our Web 2.0 Business Exchange, you can find:

Ron Casalotti, who oversees user participation on BX: @roncasalotti

Michelle Lockett, BX’s topic maven & co-tweeter: @michellelockett

& BW’s Business Exchange: @bwbx

We’ll update this list as more of our colleagues join us, so check back.

Reader Comments

Bruce Catron

December 12, 2008 03:01 PM

Would make it easier to check out the 32 feeds if they were links. Now must cut and paste....

Alfredo Nasti Jr

December 12, 2008 03:06 PM

Hi John, This is an extremely helpful list of people to follow. I wait to see requests on HARO in order to send relevant info when needed. The assumption is reporters do not want to be over loaded with stories that do not pertain to what they are following that week. It would be interesting to get a heads up on the stories the reporters are searching for. Thanks again, Alfredo Jr

Shirley Brady, Community Editor, BW.com

December 12, 2008 04:51 PM

Hi Bruce: you'll see this list is now linked to Twitter, BW bios and Business Exchange pages, so you can get a better sense of who's who. thanks, Shirley

Ruth Seeley

December 14, 2008 11:58 PM

Wonderful resource - thanks for posting. Some of your journalists are already listed on this wiki, but many are not - not sure who/how it can be updated (it tells me I don't have permission to make updates, for instance), but perhaps one of the BW journalists already listed on the wiki knows:

https://twitteringjournalists.pbwiki.com/Media%20People%20Using%20Twitter

Megan@meganlicursi

December 15, 2008 08:43 AM

This is a great resource. Thanks for posting them all in one source. I'm relatively new to Twitter, but find that reporters seem to be receptive to pitches via Tweets. Is that true for BW Twitterers?

Frani Lieberman

December 15, 2008 12:16 PM

John and BusinessWeek edit: I am continually impressed by you. This post further demonstrates that you "get it." BW is certainly one of my favorite publications - not just because I am in PR and clients love BW, but mainly due to consistantly poignant editorial. Again, a post like this hones this point in even further. THANKS!

Claire in Des Moines

December 16, 2008 05:49 PM

Peter Coy is being coy with his updates. So sad. :~)

Shirley Brady, Community Editor, BW.com

December 16, 2008 05:51 PM

We appreciate the feedback! Ruth, I'll have that wiki updated so all our folks are noted -- thank you for pointing that out. And Megan, I'd suggest instead of 'pitching' the BW reporters and editors you find on Twitter in the traditional PR sense (which they already get plenty of by email & phone), you might want to follow their tweets, get to know their interests and interact in a meaningful way. Inquire about what they're covering and/or just keeping an eye on, read their stories and BW blogs on this site, and take your cue from them. If they tweet for information, inquire about trends or otherwise indicate they're open to suggestions - respond in kind. And if in doubt, reach out and ask! So no blanket answer for all our folks, but glad to hear you're not only watching but interested in a meaningful exchange of ideas with us. How would you suggest BW's journalists on Twitter participate, contribute, collaborate and build a community to engage with our various audiences: readers, partners, PR folks, companies on Twitter, etc? And then incorporate all of that into what we do for BW? Thanks, Shirley

ps to Claire: I'll suggest to Peter that he open his Twitter account to all, but really, it's his call: nobody here is mandated to be on Twitter, and it's really up to each person to decide how he or she would like to participate. Don't take it personally if he continues to approve who he lets into his Twitter network - though I'll do my best to convince him otherwise. :)

BW.com Editor-in-Chief John A. Byrne

December 16, 2008 10:12 PM

Thanks to all for your replies on our Twittering gang. Most of them tell me they were showered in a Twitterstorm after I published this blog post and they loved it! I'm sure more of our editors and writers we'll join the club and we'll keep this updated as that happens.

Shirley Brady, Community Editor, BW.com

December 17, 2008 09:50 AM

Quick follow-up: Steve Baker's blog post on this is also worth reading (and the comments)

http://thenumerati.net/index.cfm?postID=202

Ari Herzog

December 17, 2008 03:13 PM

Hi John,

I've followed you (and some of your colleagues) for a while now. I know it's reciprocal, as we've shared tweets.

Good stuff. I'm trading similar tweets with some folks at CNN, and am waiting for them to compile a similar list. I'll share this post with them. Thanks!

- Ari Herzog of http://twitter.com/ariherzog

Andrew D. Nystrom - LA Times social media guy

December 22, 2008 06:39 AM

John, impressive Twitter roster you've assembled, and in short order.

We've just embarked on a similar social media effort at the Los Angeles Times, with Twitter as one of the early focuses.

See you in the tweetophere, @latimes + @LATimesNystrom (thanks Ari for the suggestions).

Folks can find a full directory of our active streams at http://latimes.com/twitter + details of my new role at http://latimes.com/sm

- Andrew Nystrom, LA Times social media facilitator

Deeba S. Hargis

January 7, 2009 03:52 PM

Hi John,

My Global expansion protégés (about 50) have all been encouraged to participate in your tweet-venture. As you may have already heard, we have a new visually stunning API that will feature the results.

Thanks for spotlighting the phenomenon.

- D. S. Hargis, EXCEL-WEST CEO

BW.com Editor-in-Chief John A. Byrne

January 8, 2009 12:40 AM

Thanks to all for your kind and generous words. And Andrew at the L.A. Times, best of luck in your new role. Sounds like a fantastic way to go by making Twitter an early focus.

Jen

January 20, 2009 04:39 PM

I love twitter www.twitter.com/jenscloset

Gabrielle Harris

January 20, 2009 04:47 PM

It is so wonderful to see journalist, marketing people and PR people finding common arenas for communication. Thank you Twitter and all Social Media arenas, networking has reached a new level of meaning.

Shirley Brady, Community Editor, BW.com

February 18, 2009 03:08 PM

We've just added @karynmccormack & @KenjiHall_BW to our list, making more than 40 BusinessWeek hands now on Twitter. I should point out that a few BWers are on Twitter but dipping their toes, so not highlighted here. Let us know how we're doing and what more we could be doing on Twitter -- and other SM platforms, for that matter! thanks, Shirley

Shirley Brady

May 26, 2009 07:39 PM

Please welcome BusinessWeek triple threat (softball, editing & writing) Zoe Galland to our list. Follow her on Twitter (@zoegalland) to read breaking news & stories she has worked on as they hit our home page!

Post a comment

 

SUBMIT A STORY IDEA

Ever feel journalists are missing the story? "What’s Your Story Idea?" gives you the chance to have a direct impact on BusinessWeek.com’s coverage. Editor-in-Chief John A. Byrne, with an assist from community editor Shirley Brady, will review your pitches and assign at least one per week to a BusinessWeek journalist. When it goes live, you'll get the credit. To submit your story idea, simply post a comment to this blog entry – No PR pitches, please!

BW Mall - Sponsored Links


Magazine

Current Issue

BusinessWeek Cover