Help Us Pick a Small Reward for Our Most Engaged Readers

Posted by: John A. Byrne on November 25

Earlier this year, when we announced our stated goal to become the business site with the deepest and most meaningful engagement of its readers, our very first initiative was called “In Your Face.” The idea was simple: for years we’ve allowed readers to comment on our stories but now we wanted to prominently highlight those insights. “In Your Face” calls attention to the most substantive comments left on our site by our readers. Not only did we begin to publish photos of these contributors on our primary home page and the home pages of every subject specialty from B-schools to technology, we also began to invite other readers to participate in the conversation through a call to action. The feature has been a huge success, resulting in new records of reader engagement throughout the year: more than a doubling of the number of comments and a tripling of the traffic to those discussions.

Now it’s time for us to make good on another promise we made earlier in the year: we said we would give out T-shirts to 100 readers who have elevated the discussion on BW.com through their smart and well-written perspectives. We’re now deciding what those T-shirts should look like—and in the spirit of our collaboration with readers we want your opinion as well. So here’s your invite to vote for what design most appeals to you.

We’re hoping to get all your votes by mid-December so we can get the T-shirts made in time for the new year. Thanks again and keep contributing. We haven’t yet chosen our 100 T-shirt winners nor the dozen readers I will be inviting to a special dinner in New York with my senior editorial team.