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Tag: big data
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Media & Marketing
The Making of a (Big Data) President
There are important lessons to learn from how both presidential candidates used—and misused—Big Data -
Media & Marketing
Tech Companies, Meet Your New Best Customer
In five years, corporate marketing departments will be the big buyers of technology, overshadowing the CIO -
The Case Against Digital Sprawl
Many corporate information systems are inefficient, expensive to maintain, and eat up funds that could go to building new revenue opportunities -
Management
The Big Deal About Big Data
The ability to analyze mountains of data is important, but managers need to be wary of suppliers relabeling a traditional product as new technology
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