Axle Davids: Trouble's Brewing at Starbucks

Reader Axle Davids Writes: "The idea of instant and Starbucks are opposites. Starbucks is trying to defy the basic laws of brand positioning here and will be punished for it in North America."

• Read the Story: Steaming Over Via Instant Coffee at Starbucks
• Get More on Business Exchange: Starbucks
• Tell Us: Are You a Business Owner With Views on Obama's Health Care Reform Proposal?

Chuck Gaffney: I'd Quit My Job and Expand My Biz But...

Reader Chuck Gaffney Writes: "I'd start hiring and expanding my business if I can let go of my (part-time) job and make use of a public option or cheaper insurance."

• Read the Story: Health-Care Reform's Hidden Taxes
• Get More on Business Exchange: Health Insurance Reform
• Tell Us: Are You a Business Owner With Views on Obama's Health Care Reform Proposal?

Robert Silver: Mmm-Commerce

Reader Robert Silver Writes: "At long last, there are signs that this is the year of the mobile Internet."

• Read the Story: Retailers Are Learning to Love Smartphones
• Get More on Business Exchange: Mobile Commerce
• Tell Us: Is Your Company Contemplating M-Commerce as a Sales Channel?

Vickie Smith-Siculiano: Augment Your Customers' Reality

Reader Vickie Smith-Siculiano Writes: "Augmented reality is the only way to compete for attention now. It's so much more experiential for the consumer."

• Read the Story: Augmented Reality Helps Sell the Product
• Get More on Business Exchange: Augmented Reality
• Tell Us: Is Augmented Reality a Passing Ad Fad?

Josef-Peter Roemer: Germany an E-Car Driver

Reader Josef-Peter Roemer Writes: "The Germans haven't missed anything (to do with electric cars), who do you think designed and engineered the Chevy Volt?"

• Read the Story: The Electric Car Market: Not Fully Charged
• Get More on Business Exchange: Electric Cars
• Tell Us: What Would Make You Switch to an Electric Car?

Judy Martin: From Baby Steps to Big Dreams

Reader Judy Martin Writes: "Entrepreneurship seems to be the wave of the future American Dream. But the baby steps toward that dream are crucial."

• Read the Story: Pursue Your Entrepreneurial Dream
• Get More on Business Exchange: Bootstrapping a Startup
• Tell Us: At What Point Should Entrepreneurs Quit Their Day Jobs?

Adam Hartung: Take Car Design Off Auto Pilot

Reader Adam Hartung Writes: "With auto consumers less than thrilled today, and manufacturers less than profitable, a whole new approach is well worth the test."

• Read the Story: Local Motors: A New Kind of Car Company
• Get More on Business Exchange: Industrial Design
• Tell Us: Could Crowdsourced Design Save Detroit?

Gerrrg: Android Pushes the Right Buttons

Reader Gerrrg Writes: "The best part of Android as a platform, is that all of us early adopters get to - so far - have updates to the OS pushed to us."

• Read the Story: A Big Leap for Android and Motorola
• Get More on Business Exchange: Google Android
• Tell Us: Can Android Unseat the BlackBerry or iPhone?

Trish Lambert: Biz Success Begins at Home

Reader Trish Lambert Writes: "I have been a solo home business owner (for the 2nd time) for 5 years. We are an economic force to be reckoned with."

• Read the Story: The Rise of the 'Homepreneur'
• Get More on Business Exchange: Home-Based Business
• Tell Us: Ingredients for a Successful Home-Based Business?

Jamie Thompson: Augmented Reality is For Real

Reader Jamie Thompson Writes: "What an exciting time for all of us in the augmented reality technology and creative marketing space!"

• Read the Story: Augmented Reality Goes Mobile
• Get More on Business Exchange: Augmented Reality
• Tell Us: Is Augmented Reality a Fad or Game-Changer?

Jim Ware: Laid Off, Not Better Off

Reader Jim Ware Writes: "Companies may treat people laid off with dignity and respect - although they rarely give them anywhere near fair value for the years they've given to the company."

• Read the Story: When the Laid-Off Are Better Off
• Get More on Business Exchange: Career Change
• Tell Us: Did a Layoff Kickstart Your Career?

All Together: BK/MSFT is Big in Japan

Reader All Together Writes: "A 7-patty burger is pretty funny. What do you think they'll do years from now for Windows 15?"

• Read the Story: From Burger King in Japan, the Windows 7 Whopper
• Get More on Business Exchange: Multicultural Marketing
• Tell Us: Is Burger King's Windows 7 Japan Stunt a Savvy Move?

Dan Miller: Collaborate and Innovate

Reader Dan Miller Writes: "The bright line between invention and innovation: collaboration. It takes a team focused on the customer to be a winner."

• Read the Story: 'Hero Pipe' Wins Chicago Innovation Award
• Get More on Business Exchange: Collaborative Management
• Tell Us: Are You a Believer in Coopetition?

Shaker Cherukuri: IT Can't Work Miracles

Reader Shaker Cherukuri Writes: "Most IT projects are undertaken under the assumption that the system will fix an underlying process issue. Usually it does not."

• Read the Story: Dell Exec: Straight Talk on Virtualization
• Get More on Business Exchange: Virtualization Solutions
• Tell Us: Should Small Biz Avoid Virtual Tech?

Bobbie Goheen: Keep Going Until Out of the Red

Reader Bobbie Goheen Writes: "Advice for aspiring entrepreneurs? Evaluate and adjust your assumptions monthly until your business is up and out of the red."

• Read the Story: Pursue Your Entrepreneurial Dream
• Get More on Business Exchange: Entrepreneurship
• Tell Us: Best Advice for an Aspiring Entrepreneur?

Tim Burgan: Ready for This Recession 30 Years Ago

Reader Tim Burgan Writes: "30 years ago, Pittsburgh went through what the rest of the U.S. is now facing. We learned from that era so we were prepared for this one."

• Read the Story: The U.S. Metros Least Touched by Recession
• Get More on Business Exchange: Economies of American Cities
• Tell Us: Is Your Hometown Recovering from the Recession?

Rob Wilmot: Silicon Valley, or Valhalla?

Reader Rob Wilmot Writes: "Silicon Valley is seen as a heaven by ventures looking to find funding in the UK. Here, investors are so risk averse their investments need the same security as bank loans!"

• Read the Story: The Death of Risk in Silicon Valley
• Get More on Business Exchange: Silicon Valley
• Tell Us: Is Europe More Entrepreneurial than Silicon Valley?

Francine McKenna: Brazilians Live in Hope

Reader Francine McKenna Writes: "Brazil's potential has been, for many years, on the verge of being realized. Brazilians have been promised vast resources for ages."

• Read the Story: Brazil: M&A Deals Heat Up
• Get More on Business Exchange: Brazil Business
• Tell Us: Is Brazil Poised to be the Next Economic Powerhouse?

Harry Mangalam: Green Options Precious and Few

Reader Harry Mangalam Writes: "If you don't want to conserve, and you don't want the generation local, then that leaves precious few options."

• Read the Story: Wiring America Up to Green Power
• Get More on Business Exchange: Green Energy
• Tell Us: Is Obama’s Smart Energy Grid Plan Smart Enough?

Roger Matus: You've Got Mail (Hopefully)

Reader Roger Matus Writes: "You may prefer Web-based email, but back up your data to your local disk in case of catastrophe. It won't cost you a cent."

• Read the Story: Web-Based E-Mail: Businesses Beware
• Get More on Business Exchange: Business Communications
• Tell Us: Is Web-based Email Too Risky for Business?