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Shell Scores With Online Video
If I have a hobbyhorse these days in my conversations with marketing executives it is that too few advertisers understand that they have a “brand… -
ABC’s Upfront: In which we see the Caveman Show
And it is disappointing. I really did have high hopes for this show. I found the 30-second Geico ads pretty darn funny (this will be the first… -
Martha Stewart Loves Costco. Now we know why.
Last month I wrote a story about product integrations on programs like the Martha Stewart Show. As I was reporting the story (read: watching hours… -
ESPN's Upfront: A High School Play with Donovan McNabb
This morning felt more like some weird dream than ESPN’s actual advertiser presentation. Let me put you there, right in the cramped, hot, seats of… -
Auto Industry Runs Ad Campaign As Stupid As Pending Fuel Economy Legislation It Takes On
The Alliance for Automobile Manufacturers has launched a radio ad campaign in an attempt to drive e-mail and letter traffic to Washington… -
Presidential Candidates Victims of Cyber Squatters
If you want a little perspective on who among the presidential candidates will be most prepared...who is the most far-sighted....the most… -
Chivas TV Not Worth Watching At Any Age
There is a worthwhile discussion in the public square today about if and how liquor marketers should be allowed to advertise on TV and the… -
CMO Study Not Fair To Pro Marketers
As reported in Advertising Age, a study to be published in the Journal of Marketing will report that over a five-year period chief marketing… -
Most Cause Marketing Is Wallpaper
The recently released 2007 Cone Cause Evolution Survey, finds that fully two-thirds of Americans consider a company's business practices when… -
Can Coach Flying Be Anything But...Hell.
Another flight, and another few minutes of pondering whether a coach airline experience will ever be anything but varying degrees of toxicity on…
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