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Rita McGrath

Rita McGrath is a Columbia Business School professor who studies innovation, corporate venturing, and entrepreneurship. She is well known for developing practical tools and frameworks to make the innovation process less risky and difficult, and to bring a dose of reality to growth programs. She works extensively with leadership teams in Global 1,000 companies. McGrath has co-authored six Harvard Business Review articles and two books: The Entrepreneurial Mindset (2000) and MarketBusters: 40 Strategic Moves that Drive Exceptional Business Growth (2005).

Recent Articles by Rita McGrath

July 19, 2011

The Pitfalls of Superstitious Learning

When the connection between the cause and effect looks fuzzy, it's time to rethink

April 12, 2011

Failing Toward Success at Google

Posted on Harvard Business Review: April 12, 2011 12:15 AM In the latest Harvard Business Review, I made the argument that failures can be useful in that they teach us...

February 10, 2011

GPS Tracks You--And You're Happy About It

Posted on Harvard Business Review: February 11, 2011 9:31 AM Some years ago, doing some research for our book MarketBusters, my colleague Ian MacMillan and I ran ...

October 16, 2009

Create a Special Unit to Drive Growth

As the economy shows some signs of shrugging off its doldrums, growth is back on the agenda. After cutting costs for a year or more while repeating the mantra "do more...

March 27, 2009

AIG: Why the Facts Don't Matter

Posted on Dynamic Strategies: March 26, 2009 3:35 PM Thomas L. Friedman penned an opinion piece recently in the New York Times that captures the unease many of us feel...

August 29, 2008

Cut Costs Like Avon—Not Home Depot

Posted on Dynamic Strategies: August 27, 2008 1:41 PM A subtle tension that many senior executives get just plain wrong in a downturn has to do with the distinction ...