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Jon Fine

Jon Fine

Jon Fine writes BusinessWeek's weekly column, "Media Centric". Prior to BusinessWeek, Fine was the media reporter for Advertising Age. His freelance articles have appeared in GQ, Spin, ESPN: The Magazine, and Columbia Journalism Review. Between 1995 and 1998 he wrote the "Pushing 30" column for Newsday. Fine graduated from Oberlin College.

Recent Articles by Jon Fine

September 3, 2009

Meredith's Moment

A certain kind of article is written every so often about Meredith (MDP), the Des Moines company that owns 25 magazines and 12 television stations. It goes something ...

August 27, 2009

Harry and Louise on Steroids

You don't hear much about individual advertisers that are spending more in these straitened times, much less entire categories of advertisers doing so. But this is ...

August 6, 2009

Marketing's Drift Away from Media

This is going to be a column that focuses on a terrible, tooth-hurting phrase, for which I apologize in advance. But there's no way around it. The phrase is "below the...

July 30, 2009

Taming the Web for Local Advertisers

When executives talk about media fragmentation, they often mean national media: myriad cable channels splitting off audiences from declining broadcast networks and ...

July 30, 2009

Would-Be Buyers View BusinessWeek Books

Management presentations to potential buyers or partners for BusinessWeek began this week, and the names of two more participants in the process surfaced. Platinum ...

July 23, 2009

The Big Bounceback? Local TV

This may not be the time to start thinking about what an economic recovery will mean for the TV industry, even though, hard as it may be to believe, some kind of ...

July 23, 2009

Bidders Emerge for BusinessWeek

The McGraw-Hill Companies' (MHP) exploration of its strategic options for BusinessWeek has drawn several potential bidders, executives familiar with the matter say. ...

June 25, 2009

Charging for Online Content Gets Closer

Expect the ecosystem of the Web to start feeling a little different once the summer slips away. Publishers, stung by an economic downturn and ongoing disappointment ...

June 18, 2009

Is This a Web-Series Model That Works?

The thing about Web video, of course, is that anyone can do it. Shoot it, edit it, distribute it on YouTube (GOOG) and other outlets—done. Assuming, of course, that ...

June 11, 2009

Time Warner: Is it Time to Dump Time Inc.?

By announcing plans—finally—to spin off AOL, Time Warner (TWX) CEO Jeffrey Bewkes has dealt with one longtime problem child. But another remains in the fold, one that ...